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← CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM

Vietnam Digital Marketing Lead

CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Digital Strategy & Campaign Management
  • Develop and execute Vietnam digital marketing plans in alignment with APAC strategies and local business priorities.
  • Localize regional strategies into relevant campaigns for the Vietnamese market.
  • Manage multiple digital campaigns and brands, ensuring effective and timely execution.
  • Paid Media & Performance Marketing
  • Plan, manage and optimize Paid Media across Meta/Facebook, Google, TikTok and Zalo.
  • Drive qualified traffic, engagement, leads and conversions based on business objectives.
  • Continuously optimize media performance and ROI based on data and insights.
  • Social Media & Content Direction
  • Oversee local social media channels including Facebook, TikTok, YouTube and Zalo OA.
  • Lead digital content direction to strengthen brand positioning, product communication and consumer engagement.
  • Ensure all content follows brand guidelines and maintains professional, constructive messaging.
  • SEO, SEM & Digital Ecosystem
  • Drive localized SEO/SEM strategies to improve search visibility, traffic and conversion.
  • Monitor website and search performance and identify optimization opportunities.
  • Support CRM/Email Marketing initiatives where relevant to local business objectives.
  • Analytics, Reporting & Optimization
  • Monitor and analyze key digital KPIs, campaign performance, conversion and ROI.
  • Prepare regular performance reports with actionable insights and recommendations.
  • Collaborate with APAC/HQ to continuously optimize digital activities.
  • Sales & Commercial Support
  • Partner with Sales and Commercial teams to align digital activities with business objectives.
  • Support product launches, promotions and sell-out campaigns across retail chains and distributor networks.
  • Connect digital initiatives with online and offline consumer journeys.
  • Stakeholder, Agency & Vendor Management
  • Coordinate closely with Regional/HQ teams and local cross-functional stakeholders.
  • Manage digital agencies, media partners and vendors, including briefs, timelines, deliverables and performance.
  • Ensure local execution is aligned with regional standards and business priorities.
  • Budget Management
  • Manage and monitor the Vietnam digital marketing budget.
  • Handle monthly FCT (Forecast) and ACT (Actual) tracking and reporting.
  • Coordinate budget applications, expense tracking and effective allocation of digital investment.

Summary of facts from the official posting. View original ↗

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