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International Business Manager (Fashion/lifestyle & International Market)

Công Ty TNHH Routine Việt Nam · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Role Overview
  • International Expansion Strategy
  • Develop and execute international market entry strategies
  • Conduct in-depth market research including consumer insights, competitive landscape, pricing, and regulatory requirements.
  • Define optimal go-to-market models: distributors, franchise
  • Partnership & Channel Development
  • Identify, negotiate, and establish partnerships with international distributors, retailers, and e-commerce platforms.
  • Build and manage a scalable global partner network to drive sustainable growth.
  • Develop commercial policies, pricing strategies, and margin structures tailored to each market.
  • Market Execution & Operations
  • Collaborate with Marketing, Product, and Supply Chain teams to localize product offerings and campaigns.
  • Ensure efficient operations across markets, including logistics, inventory, and sales processes.
  • Monitor performance across regions and optimize sales channels.
  • Global Brand Building
  • Define and maintain Routine’s brand positioning in international markets.
  • Partner with Marketing to execute branding, PR, and influencer/KOL strategies tailored to local audiences.
  • Ensure a consistent yet locally relevant brand experience.
  • Financial & Risk Management
  • Own revenue targets, budgeting, and cost control for international markets.
  • Manage risks related to legal compliance, payments, foreign exchange, and partner performance.
  • Ensure compliance with international trade regulations.
  • Reporting & Insights
  • Provide regular performance reports and strategic recommendations.
  • Leverage data and insights to refine expansion strategies and improve ROI.

Summary of facts from the official posting. View original ↗

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