Senior Market Research Specialist

Công ty TNHH Olam Việt Nam · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Other

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Annually led comprehensive analyses of macro and micro market dynamics, industry trends, and competitor strategies across diverse sectors (E-commerce, AI, Marketing Solution, etc.).
Expertise in conducting secondary research and expert interviews, while demonstrating agility to quickly learn and effectively apply new qualitative (Usability Testing, Concept Testing) and quantitative (KANO model) methodologies as required.
Analyze new market trends, consumer behavior, and competitor activity when developing new products.
Create a survey, conduct research, and collect information about the market, customers, and competitors related to the products/services that the business is selling.
Propose changes to products/services, customer approach orientation based on survey results.
Synthesize and collect market report data from reliable sources such as reports, surveys, statistics, etc.
Coordinate with relevant departments to plan and implement market & competitor research activities.
Successfully translated ideas into actions to improve engagement rate of existing products (Location-based promotion, Daily login to receive rewards/ interest, Cross-sale conditional vouchers, etc.).
Developed clear, concise, and visually engaging reports from complex processed data, effectively communicating insights to stakeholders, including those with limited technical expertise.

Summary of facts from the official posting. View original ↗

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