Senior Employer Branding & Marketing Executive

Công Ty TNHH Money Forward Việt Nam · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Employer Branding & Recruitment Marketing
Campaign Planning & Execution: Plan, execute, and evaluate integrated Employer Branding (EB) campaigns (tailor made Youtube series, short videos, ect) to attract top tech talent and increase MFV's brand awareness in Vietnam.
Content Creation & Storytelling: Craft compelling messaging, stories, and editorial content for external talent channels (LinkedIn, Facebook, Career sites, YouTube, Tech Blogs, Website).
Talent Community Engagement: Organize and manage career events, university partnerships, tech meetups, hackathons, and job fairs.
Strategic Collaboration with Brand & Creative Designer
Creative Briefing & Co-Creation: Work hand-in-hand with the Senior Brand & Creative Designer to translate EB strategies into visually compelling multimedia assets (videos, social posts, event collateral, office graphics).
Asset Planning: Define content formats, campaign messaging, and storyboards for the Designer to execute (e.g., employee spotlight videos, culture reels, executive presentations).
Global Alignment & Performance Tracking
Headquarter Collaboration: Liaise regularly with the Global Brand & Culture teams at Money Forward Group to ensure local initiatives align with global brand guidelines while maintaining local relevance.
Data-Driven Optimization: Track, analyze, and report on key metrics across talent channels and internal communication campaigns to continuously optimize engagement and ROI.

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