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← Công Ty TNHH M.O.I Cosmetics

Senior Onsite & S-Com Growth Executive

Công Ty TNHH M.O.I Cosmetics · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • What are the 5 - 7 Responsibilities for this position?
  • What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?
  • S-com Channel Growth & Execution (Social Commerce – 40%)
  • Develop and execute growth strategies for social commerce channels — TikTok Shop, Shopee Live, and Facebook/Zalo social selling — including storefront, listing, and campaign management (flash sales, vouchers, bundle deals).
  • Plan and run livestream commerce sessions: content scripting, host/KOC coordination, scheduling, and GMV target setting.
  • Onsite Growth Strategy & Execution (Onsite – 30%)
  • Develop and implement onsite growth strategies — banners, landing pages, product pages, onsite search, checkout flow, and personalization/UX — to increase engagement, conversion, and sales on MOI's owned e-commerce site.
  • Run A/B testing and leverage AI-driven recommendations and customer segmentation to continuously optimize the onsite experience.
  • Track onsite performance metrics (CTR, bounce rate, conversion rate) using tools like Google Analytics and Hotjar, and turn insights into actionable improvements
  • Data-Driven Performance Optimization (15%)
  • Monitor and report key performance metrics across both channels (GMV, conversion rate, ROAS, average order value, livestream engagement).
  • Provide data-driven recommendations to optimize Onsite and S-com campaigns and drive sustained channel growth.
  • Cross-functional Collaboration (15%)
  • Coordinate with Paid Media, SEO, CRM, Content/Influencer, and Product teams to ensure an integrated marketing approach across Onsite and S-com channels.
  • Work with developers on onsite marketing tools, and with the Content/Influencer team to source creative assets for S-com campaigns.
  • Align Onsite and S-com initiatives with email, social media, and paid advertising campaigns.
  • b. KPIs:
  • What are the 3 5 Key Performance Indicators will this position be measured against?
  • GMV Contribution – S-com Channel (TikTok Shop, Shopee Live, livestream)
  • GMV Contribution of Onsite Channel
  • Conversion Rate (Onsite & S-com)
  • ROAS
  • c. Interdepartmental communication
  • Primary contacts: Marketing team, Content/Influencer team, Finance team
  • With whom: Marketing Manager; Content/Influencer Lead; Chief Accountant
  • Purpose: Scale up MOI's Owned E-commerce and Social Commerce channels
  • How often: Daily / weekly / monthly / quarterly

Summary of facts from the official posting. View original ↗

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