Fieldwork & Online Recruitment / Digital Marketing Executive

CÔNG TY TNHH IFM RESEARCH · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

Fieldwork Management
Configure the IFM survey link and the partner's link.
Monitor data collection progress to ensure completion on schedule.
Set up quotas accurately, with a deviation of no more than ±5%.
Verify demographic data prior to launch.
Direct Cost Management
Manage direct cost logs, including sending SMS top-ups to respondents and reconciling costs with partners.
Ensure total direct cost does not exceed 30% of total project cost.
Update the cost dashboard immediately after receiving the top-up file.
Digital Marketing & Panelist Recruitment
Plan and run social media and content activities across IFM's Facebook, TikTok and Zalo channels to grow the panel and build the IFM brand.
Set up, run and optimise paid advertising campaigns (Facebook / Google / TikTok) to recruit panelists at the lowest possible cost per registration.
Manage email, SMS and Zalo OA communications to keep panelists engaged, active and responsive.
Use social media and any other tools to entice and recruit consumers to join the IFM panel and expand IFM's present panel size with quality consumers.
Track and report campaign performance (reach, cost per recruit, conversion and retention rates) and use the results to improve the next campaign.
Other Tasks
Support additional operations tasks within the Operations team as required.

Summary of facts from the official posting. View original ↗

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