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← Công ty TNHH Fujiya Việt Nam

Trade Marketing Manager FMCG (Food & Confectionery)

Công ty TNHH Fujiya Việt Nam · Long An
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Long An, Long An, Long An

Overview

  • Develop and implement trade marketing strategies to drive brand visibility, product availability, and sales growth across all retail and distribution channels.
  • Bridge between marketing and sales to ensure alignment of brand plans and in-market execution.
  • Lead planning and execution of route to market price, trade promotions, in-store activities, and channel specific.
  • Consumer & Shopper Insights into Channel Strategy: actionable trade strategies by analyzing shopper and channel insights to define in-store execution guild lines
  • Develop and execute Trade Plans: Create and implement trade marketing initiatives aligned with brand and sales strategies. Ensure high-quality product presentation, visibility, and communication at the point of sale to maximize shopper engagement and brand impact. Manage and control trade marketing budgets.
  • Category & Channel Development: Develop business plans by category and channel, including localized promotions to drive growth across distributors and retailers.
  • Pricing and Promotion Strategy: Set competitive pricing guidelines and define channel-specific promotional mechanics to achieve sales & distribution initiatives.
  • Performance Monitoring & Data Analysis: regularly evaluate brand performance, track distribution and sales KPIs, and recommend improvement programs.
  • Customer Collaboration & Relationship Building: Collaborate partners on business planning, program development, and effective trade execution to strengthen partnerships and boost results.
  • Lead and manage partners to fulfill their responsibilities in accordance with job descriptions and
  • company standards, ensuring high performance and adherence to work norms.
  • Responsible for achieving assigned trade marketing targets and directly accountable for brand
  • effectiveness, sales performance, and timely processing of all related financial transactions. Ensure no critical incidents or execution errors occur under your scope.

Summary of facts from the official posting. View original ↗

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