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← CÔNG TY TNHH FINAN

Senior Growth Marketing Manager

CÔNG TY TNHH FINAN · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Growth Strategy & Leadership
  • Define and execute the company’s growth marketing strategy across acquisition, activation, retention, and referral.
  • Build, mentor, and scale a growth team spanning performance marketing, lifecycle, content, and analytics.
  • Own growth targets and budget; report performance, learnings, and forecasts to leadership.
  • AI-First Execution
  • Embed AI tools and workflows as the default across campaign creation, content production, audience targeting, and reporting.
  • Build AI-assisted systems for personalization, lead scoring, churn prediction, and creative generation at scale.
  • Establish prompt libraries, automation pipelines, and agent-based workflows that raise team velocity and output quality.
  • Evaluate and adopt emerging AI marketing technology, balancing experimentation with measurable ROI.
  • Performance & Lifecycle Marketing
  • Plan and optimize paid and organic acquisition channels (paid social, search, app store, partnerships, and referral).
  • Design lifecycle and CRM programs—onboarding, activation, and retention—across push, in-app, email, Zalo, and SMS.
  • Improve unit economics by driving down CAC and lifting LTV, activation rate, and merchant retention.
  • Experimentation & Analytics
  • Run a rigorous, high-velocity testing program with clear hypotheses, guardrails, and statistical discipline.
  • Define the growth measurement framework and partner with Data to maintain dashboards and attribution.
  • Translate insight into action, continuously reallocating spend and effort toward what works.
  • Cross-Functional Partnership
  • Partner with Product to align growth loops, onboarding, and in-product experiences.
  • Work with Sales and Operations to support merchant acquisition and expansion in the Vietnamese market.
  • Work location: 173 Tran Nao, An Khanh Ward, Ho Chi Minh City

Summary of facts from the official posting. View original ↗

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