Senior Marketing Manager (Vietnam–Korea Markets)

CÔNG TY TNHH FIKTECH · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Manager

Industry

Marketing / PR

Salary

Đến 40tr

Location

Thành phố Hồ Chí Minh, Hồ Chí Minh

Overview

Own marketing strategy and execution across all channels for the Vietnamese and Korean markets (digital, social, performance, offline, partnerships).
Plan and run campaigns end-to-end: positioning, creative direction, media planning, budget, execution, and reporting.
Localize messaging correctly for Vietnamese and Korean audiences — not just translation, but real cultural adaptation.
Manage agencies, media partners, and KOL/influencer relationships in both markets.
Track performance data and continuously optimize spend and channels for measurable results.
Report directly to leadership in Korean and English.

Language & culture (mandatory): native-level Korean AND English, with strong cross-cultural communication skills and a deep understanding of Korean business culture.
Vietnam–Korea marketing experience (required): hands-on experience running marketing for Vietnamese and Korean markets — all major channels and formats.
Senior/manager level: proven experience leading campaigns, budgets, and/or teams at a senior or managerial level.
Portfolio: verifiable campaign results, creative work, and performance metrics.
Full-stack marketing skills: comfortable across brand, content, digital/performance, social, and offline marketing.
Nice to Have
Experience marketing education, content/publishing, or technology products.
Vietnamese language proficiency.
Experience with Korean platforms (Naver, KakaoTalk) and Vietnamese platforms (Zalo, Facebook/TikTok VN ecosystems).

Summary of facts from the official posting. View original ↗

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