Senior Performance Marketing Specialist E-commerce / App & Game

CÔNG TY TNHH ECOMUP · Hà Nội

Type

Full-time

Work mode

On-site

Level

Staff

Industry

Marketing / PR

Salary

Thương lượng

Location

Hà Nội, Hà Nội, Hà Nội

Overview

Develop and execute performance marketing strategies, with a primary focus on Meta/Facebook Ads, to drive revenue growth and maximize profitability.
Own the full campaign lifecycle — from planning, setup, testing, and optimization to scaling high-performing campaigns.
Manage and optimize advertising budgets based on key performance metrics such as ROAS, CPA/CAC, Conversion Rate, and Profit.
Analyze campaign and product performance, identify growth opportunities, and make data-driven decisions to improve results.
Collaborate closely with Creative and Product teams to develop and test new ad concepts, messaging, and product angles.
Continuously run A/B tests across creatives, audiences, offers, and campaign structures to identify winning combinations and unlock further scale.
Monitor performance daily, identify issues and opportunities early, and take ownership of optimization decisions.
Stay updated on advertising trends, competitor strategies, and new growth opportunities across the E-commerce and Performance Marketing landscape

Summary of facts from the official posting. View original ↗

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