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← CÔNG TY TNHH CÔNG NGHỆ SMART-LINK VIỆT NAM

D2C Specialist - Brand.com (15M - 25M)

CÔNG TY TNHH CÔNG NGHỆ SMART-LINK VIỆT NAM · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Your core mission is to manage the brand.com store, lead the launch process, and optimize the customer journey to maximize sales and conversion rates.
  • E-commerce Site Build, Launch & Management (50%)
  • Serve as the internal point of contact for the development vendor. Define functional and non-functional requirements (e.g., payment gateways, shipping zones).
  • Conduct rigorous testing to ensure all website features, integrations, and checkout flows are working perfectly before launch.
  • Manage the day-to-day operations of the live website, including catalog management, pricing, product descriptions, and image consistency.
  • Manage and execute all on-site promotional campaigns, banner placements, landing pages, and special sales events.
  • Maintain site health, including monitoring page load speed, checking for broken links, and ensuring a seamless checkout process.
  • Conversion Rate Optimization (CRO) & Data Analysis (25%)
  • Analyze website traffic, user behavior, and sales funnels using Google Analytics, Google Tag Manager, and other internal tools.
  • Identify bottlenecks and friction points in the user journey (e.g., checkout abandonment, high bounce rates on PDPs).
  • Propose, set up, and execute small-scale A/B tests (e.g., button colors, headline copy, layout changes) to continuously improve conversion rates.
  • Prepare weekly and monthly performance reports, providing actionable insights to the Brand Leader.
  • Cross-Functional Coordination & Operations (25%)
  • Coordinate closely with the Marketing team to align website content with performance marketing campaigns (Facebook Ads, Google Ads, KOLs).
  • Act as the primary bridge between the E-commerce site and Operations/Logistics to ensure accurate inventory synchronization and smooth order fulfillment.
  • Manage customer service escalations related to site functionality and order tracking.
  • Oversee data flow and integrity between the E-commerce platform and back-end inventory management systems.

Summary of facts from the official posting. View original ↗

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