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← Công Ty TNHH CJ Foods Việt Nam

(Senior) Assistant Brand Manager

Công Ty TNHH CJ Foods Việt Nam ·
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Quận 1

Overview

  • Product Development – NPD Lead (~55%)
  • Lead end-to-end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
  • Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
  • Collaborate with cross-functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
  • Track post-launch performance and recommend adjustments or optimizations to maximize product success.
  • Brand Management (~30%)
  • Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
  • Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
  • Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.
  • Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
  • Manage brand P&L and ensure marketing spend is on track and efficient.
  • Collaborate cross-functionally to resolve brand-related matters and ensure smooth execution.
  • Take on other tasks as assigned by the Brand Manager.
  • Internal Sales & Performance Analysis (~15%)
  • Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
  • Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.
  • Align with Sales and Trade teams to support commercial strategies and deliver business targets.
  • Bachelor’s Degree in Marketing.
  • At least 02 years of experience in ABM role within FMCG or Food categories, preferably with hands-on experience in New Product Development (NPD).
  • Proven strength in brand management, consumer insight & strategic thinking.
  • Strong passion for food – curious about product innovation, trends and constantly looking to deliver better taste and product experiences to consumers.
  • Ability to multi-task, take ownership and work independently in a fast-paced, dynamic environment.
  • Fluent in English.

Summary of facts from the official posting. View original ↗

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