← Công Ty Cổ Phần Tập Đoàn Masterise
Senior Expert Business Marketing (Real Estate/ Luxury Estate)
Công Ty Cổ Phần Tập Đoàn Masterise · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Project Development Leadership
- Serve as the marketing lead during the development phase of assigned projects
- giving substantive inputs on product mix, unit typologies, facilities, amenities and
- landscaping.
- Collaborate closely with Project, Design and Sales teams to ensure the
- development is shaped by customer needs and achieves a strong product-market fit
- before launch.
- Advocate for the customer perspective in product decisions and ensure that what is
- built can be marketed with clarity and conviction.
- Strategy Input & Go-to-Market Planning
- Contribute substantively to go-to-market strategy for assigned projects, including
- market analysis, customer targeting, channel selection, key messaging and
- campaign architecture.
- Develop integrated marketing plans covering timeline, budget, KPIs and channel
- mix, and present these to senior stakeholders for review and approval.
- Translate approved strategy into operational plans with clear task ownership
- timelines and quality checkpoints.
- Provide well-founded insight on product positioning, customer behavior and
- competitive dynamics that meaningfully shapes marketing and product decisions.
- End-to-End Project Ownership
- Own the full lifecycle of assigned projects from the development and inception
- phase through go-to-market strategy, campaign development, launch and post-
- launch optimization.
- Manage all campaign workstreams across ATL, BTL, digital, events and sales tools
- with full accountability for seamless execution and brand consistency.
- Lead agency and partner relationships at a senior level, setting clear expectations
- managing quality and holding partners accountable to deliverables.
- Monitor marketing funnel performance from awareness through engagement to
- conversion and implement data-driven optimizations in a timely manner.
- Manage project budgets with full accountability, proactively flagging variances and
- recommending corrective action.
- Risk Management & Problem Solving
- Identify risks to timeline, quality or business outcome before they become issues
- and bring forward structured solutions for resolution.
- Communicate status, risks and decisions required to senior management with
- clarity and confidence.
- Stakeholder Management
- Build and maintain effective working relationships with internal stakeholders across
- Sales, Project, Legal, Brand, Design, Segmentation and Operations.
- Navigate competing priorities across teams with maturity and a solutions-first
Summary of facts from the official posting. View original ↗
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