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← Công Ty Cổ Phần Tập Đoàn BRG

Deputy Marketing Manager Real Estate

Công Ty Cổ Phần Tập Đoàn BRG · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Marketing / PR
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội

Overview

  • The Deputy Marketing Manager (Real Estate) is a hands-on supervisory role responsible for both directing project-level marketing execution and assisting in departmental operations. This role requires directly planning, producing, and running end-to-end marketing campaigns for key real estate projects, while managing agency partners, monitoring project budgets, and guiding team members to meet…
  • End-to-End Project Marketing Strategy & Planning
  • Directly draft and execute comprehensive Marketing Strategies (by phase, quarter, and year) for assigned real estate projects.
  • Develop detailed project marketing budgets; track, manage, and optimize spend to maximize ROI and support sales velocity.
  • Conduct market and competitor analysis to define project positioning, key selling points (KSPs), and target customer personas.
  • Hands-on Production of Marketing Collaterals
  • Directly lead and oversee the development of all project marketing materials, including 3D renderings, TVCs/project films, websites/landing pages, sales kits, brochures, sa-ban (scale models), and show house assets.
  • Maintain strict quality control on content, message alignment, and visual standards before public rollout.
  • Campaign Execution & Performance Optimization
  • Hands-on management and execution of multi-channel campaigns (Digital, OOH, Hoarding, PR, Groundbreaking/Launch Events).
  • Track campaign performance metrics (CPL, CPA, conversion rates, reach) in real time; proactively pivot tactics to optimize lead acquisition and sales conversion.
  • Vendor & Agency Procurement Management
  • Source, evaluate, and select top-tier agencies and production vendors (creative, digital, event, media).
  • Negotiate commercial terms, draft scopes of work (SOWs), monitor contract execution, and ensure vendor deliverables meet strict timeline and quality standards.
  • Financial Management & Compliance
  • Manage payment schedules, verify completion acceptance, and process billing/final settlements for marketing vendors.
  • Ensure all marketing activities, communication assets, and contracts comply with real estate laws and corporate regulations.
  • Operational Support & Team Mentorship
  • Work alongside and support Senior Executives/Specialists in daily task execution, trouble-shooting project bottlenecks.
  • Supervise performance, review work deliverables, and mentor junior team members.
  • Deputize for the Marketing Manager/Director in managing daily department operations when assigned.
  • Perform other tasks as directed by the Marketing Manager/Director.

Summary of facts from the official posting. View original ↗

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