Brand Manager (Powdered milk)

Công ty Cổ phần Sữa VitaDairy Việt Nam · Hồ Chí Minh

Type

Full-time

Work mode

On-site

Level

Manager

Industry

Other

Salary

Thương lượng

Location

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

The Brand Manager will collaborate with Line Manager to develop a strategic plan which ranges from strategic review, perfect implementation of the brand’s strategy to their market, perfect execution in the field, category management, and creating shopper engagement to ensure the achievement of sales and market share for responsible brands or category.
Work with Marketing Manager for marketing plan of Infant toddler and RTD IFT brands
Define and develop strategies to maximize brand potential.
Create and implement consumer and market development strategies.
Develop and implement specific competitive strategies.
Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.
Lead preparation of the brand plan, update, and long-range plan.
Liaising closely with all relevant brand team members
High level tactical planning.
Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).
Conformation:
Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.
Others:
Take part in cross-functional Project as required.

Summary of facts from the official posting. View original ↗

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