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Assistant Brand Manager

CÔNG TY CỔ PHẦN PARSLEY · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Phường Bàn Cờ, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Brand Development (20%)
  • Support the Brand Manager in developing short and long-term brand strategies for current brand and building new sub-brand to growth the master brand
  • Monitor brand performance index such as brand awareness, brand equity, brand health check & market share
  • Propose initiatives to strengthen brand identity and ensure brand consistency across channels
  • Conduct market research, consumer connection, focus group and online competitors analysis to identify Issue & Opportunity (I&O) for business growth opportunities.
  • New Product Development (30%)
  • Collaborate with cross-functional teams (R&D, Design) to develop product concepts, formulation, packaging design
  • Conduct consumer research to identify needs, insights, and product direction
  • Prepare product briefs, coordinate concept testing, and manage development timelines
  • Track cost efficiency and ensure progress within approved budgets.
  • New Product Launching (20%)
  • Lead and coordinate new product launch campaign, including timeline, budget, launch plan and stakeholder management
  • Work closely with Digital, Trade, Creative, Social & PR, Ecom & Customer Development Team to ensure seamless execution
  • Monitor post-launch performance: sales, distribution, communication effectiveness, and consumer feedback
  • Prepare post-launch evaluations, identify learnings, and propose improvement plans for future launches & products.
  • Marcom & IMC Management (20%)
  • Lead the strategic planning and execution of integrated marketing communication (IMC) campaigns with internal teams and external agencies
  • Manage key visual, brand content, and brand assets across all touchpoints (Digital, Influencer, POSM, PR, etc.); able to lead both ATL & BTL activities
  • Track campaign KPIs and provide insights to optimize performance and ROI
  • Manage P&L, ensure all marketing activities align with brand positioning and business objectives.
  • Others (10%)
  • Support ad-hoc marketing or cross-functional projects
  • Manage budget tracking, reporting, and preparation of proposals or presentations
  • Other tasks are required flexibly according to the Marketing Department & Business requirement if any.

Requirements

  • Bachelor's degree in marketing, Business Administration, or related fields
  • 2+ years of experience in Marketing, Brand Management, or Product Management
  • Best fit for applicants from FMCG, Skincare & Personal Care but not limited to candidates from other brand industry backgrounds or agency
  • Strong analytical skills, project management, and cross-functional collaboration skills
  • Love building a brand that consumers will be happy
  • Be able to draft and execute a plan from end to end
  • “Can-do” attitude to solve the problem & lead the changes
  • Be potential to lead and being a team player.

Benefits

  • Competitive salary, negotiable based on experience and skills, with performance bonus and 13th-month salary
  • Participation in social insurance and annual health check-up programs
  • Opportunities for career growth through regular performance evaluations
  • Participation in company trip and team-bonding activities
  • Employee product discounts (Menstay Simplicity) and other internal benefits.
Bonus

Summary of facts from the official posting. View original ↗

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