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Product Manager (Quản Lý Sản Phẩm)

Công ty Cổ phần Nền Tảng · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Phường Cầu Ông Lãnh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • The Product Manager (PM) – Topicals Product Group is a managerial role responsible for developing, managing, and executing brand strategies for dermo-cosmetics and topical products (Teoxane – Cosmetics, Skingenuity, Stratpharma). The PM leads brand planning, marketing execution, and cross-functional coordination to drive sustainable business growth, brand positioning, and customer engagement.
  • This role requires a strong marketing background, leadership mindset, solid experience managing one or multiple brands, and close relationships with key professional customers such as hospitals, clinics, spas, and pharmacy chains.
  • II. ROLES & KEY ACCOUNTABILITIES:
  • Brand Strategy & AOP Planning
  • Develop brand strategies and annual AOP (Annual Operating Plan) aligned with company business objectives.
  • Define brand positioning, target segments, and growth priorities for the Topicals Product Group.
  • Marketing Execution & Campaign Management
  • Plan and execute integrated marketing activities (ATL, BTL, Digital, Events, Medical Marketing).
  • Ensure consistency of brand messaging across all channels and touchpoints.
  • Budget Management & Performance Tracking
  • Manage and control marketing budgets, ensuring effective allocation and ROI optimization.
  • Track OKRs & KPIs, analyze campaign effectiveness, and propose timely adjustments.
  • Customer & Market Development
  • Build and maintain strong relationships with key customers (hospitals, clinics, spas, pharmacy chains).
  • Conduct market analysis, customer insights, and competitor benchmarking to identify opportunities.
  • Cross-functional Coordination
  • Work closely with Sales, Medical, Supply Chain, and other departments to ensure effective brand execution.
  • Support Sales teams with marketing tools, training materials, and product knowledge.
  • Team Leadership & Capability Building
  • Lead, train, and set up effective teams to support brand and business objectives.
  • Coach team members to enhance professional skills and performance.

Requirements

  • Education: Bachelor’s degree in Pharmacy, Marketing, Business Administration, or related fields.
  • Experience:• Minimum 3–5 years of experience in Marketing/Brand roles; preferably managing dermo-cosmetics, topical, or beauty care brands.
  • Proven experience in AOP planning, budget management, and team setup.
  • Skills & Competencies:• Strong leadership mindset and team management capability.
  • Excellent customer service orientation and professional working style.
  • Proactive, dynamic, and result-driven.
  • Strong analytical, planning, and communication skills.
  • Good English communication skills (written & spoken).

Benefits

  • IV. COMPENSATION & BENEFITS / CHẾ ĐỘ ĐÃI NGỘ
BonusTraining

Summary of facts from the official posting. View original ↗

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