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Head Of Consumer Products

Công Ty Cố Phẩn Every Half Bean · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Director
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Strategy & Commercial Leadership
  • Own the CPG P&L end-to-end across all channels and geographies
  • Define the go-to-market strategy for each market with clear channel prioritization and resource allocation
  • Build business cases for new market entries and product launches
  • Advise on product-market fit, pricing architecture, and packaging to compete effectively as a consumer brand in modern trade and ecommerce environments
  • Ecommerce Growth (Primary Channel)
  • Drive ecommerce as the primary growth engine across Vietnam platforms and cross-border SEA
  • Own ecommerce performance: traffic, conversion, repeat purchase, and category ranking
  • Build and manage ecommerce operations including content, promotions, fulfilment logistics, and customer experience
  • Develop the China ecommerce strategy in coordination with local partners — defining what demand creation looks like on Every Half's side
  • Retail Channel
  • Manage and grow CPG sales through Every Half's own retail store network — ensuring in-store product presentation, staff awareness, and conversion are maximized
  • Identify and develop third-party retail opportunities including modern trade, specialty retail, and lifestyle channels domestically and in export markets
  • Define the right assortment and pricing strategy per retail channel and customer type
  • B2B & Wholesale
  • Own the B2B and wholesale business — including corporate gifting, office supply, hospitality, and wholesale partners
  • Build a structured approach to B2B pipeline development, account management, and retention
  • Identify high-value B2B segments where Every Half's quality positioning commands premium pricing and loyalty
  • Brand & Consumer Positioning
  • Reframe Every Half CPG from a café retail product into a standalone consumer brand that wins on shelves and digital feeds
  • Define the consumer value proposition for each product line across markets
  • Lead packaging and product presentation decisions to compete with regional and international specialty coffee brands
  • Product & Innovation
  • Work closely with the roastery and R&D team on upcoming product launches — defining consumer positioning, channel fit, and go-to-market
  • Identify gaps in the product portfolio based on channel needs and consumer insight
  • Manage SKU rationalization to ensure operational efficiency as volume scales
  • Team & Operations
  • Lead and grow the CPG team with hiring authority to build the right structure
  • Work closely with the supply and production team to align planning, inventory, and fulfilment with demand forecasts
  • Establish the systems, processes, and KPIs needed to run CPG as a distinct business unit within Every Half

Summary of facts from the official posting. View original ↗

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