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← CÔNG TY CỔ PHẦN CAFÉ KATINAT

BRAND AND PRODUCT MARKETING EXECUTIVE

CÔNG TY CỔ PHẦN CAFÉ KATINAT ·
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
10tr - 15tr
Location
Hồ Chí Minh, Quận Bình Thạnh

Overview

  • Assist in developing roadmaps and executing detailed action plans for new product development (NPD) and product marketing under the guidance of the Brand Lead.
  • Execute go-to-market tasks for product rollouts, tracking operational timelines and coordinating with cross-functional teams to ensure seamless delivery.
  • Support the Brand Lead in developing and implementing creative concepts, campaign ideas, visual standards, and product stories.
  • Monitor and ensure daily brand consistency across packaging, communication materials, marketing collateral, and in-store activations.
  • Consolidate marketing data, prepare post-campaign performance reports, and track key metrics (ROI, sales impact, engagement) to evaluate campaign effectiveness.
  • Conduct ongoing market research, gather consumer insights, and track competitor initiatives to support strategic planning.
  • Coordinate day-to-day project workflows between the Creative team and internal departments (R&D, Operations, Supply Chain).
  • Liaise with external vendors, suppliers, and agencies to manage production, deliverables, and quality control for marketing collateral.
  • Track project expense budgets and manage administrative procedures (contracts, purchase orders, vendor payments).
  • Carry out additional tasks and operational assignments as directed by the Brand Lead.
  • 1-2 years of experience in Brand Management, Product Marketing, or Marketing Execution (F&B, hospitality, or fast-paced retail preferred).
  • Proven track record in campaign execution, vendor coordination, and basic data consolidation/reporting.
  • Good understanding of product marketing mechanics, social media platforms, and production workflows.
  • Strong organizational, multi-tasking, and communication skills; fluent in English.
  • Detail-oriented, proactive mindset with a keen interest in F&B visual communication and product design.
  • Kinh nghiệm: 1 Năm

Summary of facts from the official posting. View original ↗

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