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Brand Marketing Specialist

CÔNG TY CỔ PHẦN BT INTERNATIONAL · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Phường Nhiêu Lộc, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Brand Strategy & Manufacturing Storytelling
  • Develop compelling brand content that showcases factory processes, craftsmanship, and engineering excellence (e.g. “Behind the Scenes”, factory tours, production stories).
  • Highlight quality standards, certifications, innovation, and manufacturing capabilities to build trust and reinforce brand authority.
  • Build clear and consistent brand messaging that communicates the quality, craftsmanship, and manufacturing standards behind “Made in [Location]”.
  • Product Marketing & Launch Management
  • Translate technical specifications into clear, market-friendly messaging in collaboration with R&D and Engineering teams.
  • Plan and execute product launches, emphasizing key features, benefits, and use cases for commercial and selected residential markets.
  • Social, Content & Visual Management
  • Own brand presence across social media channels and content platforms.
  • Plan content calendars and oversee production of visual and written assets, including factory photoshoots and videos.
  • Ensure consistency in brand voice, tone, and visual identity.
  • Digital Marketing & Website Ownership
  • Manage digital marketing activities (organic and paid) to support brand awareness and demand generation.
  • Own and maintain brand websites, ensuring updated content, strong messaging, and user experience.
  • Monitor digital performance and optimize based on data insights.
  • B2B Support & Trade Show Management
  • Support distributors and sales teams with brand assets, marketing toolkits, and product communication materials.
  • Plan and manage brand presence at key industry exhibitions and trade shows to showcase factory capabilities and innovations.
  • Reporting, Performance & Budget Management
  • Manage approved marketing budgets and track campaign performance and ROI.
  • Prepare regular reports (weekly, monthly, quarterly, annual) with actionable insights and recommendations.
  • Collaborate closely with Sales, Engineering, Operations, and external partners to ensure brand alignment.
  • Perform other marketing-related tasks as assigned by the CEO.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in marketing, preferably in manufacturing or hospitality industry.
  • Ability to translate technical details into compelling marketing content.
  • Experience with trade shows, digital marketing, and visual content production.
  • English both speaking and writing fluency
  • Được làm việc trong môi trường trẻ trung, năng động, được đào tạo các kỹ năng từ nơi làm việc
  • Được học hỏi kinh nghiệm, nâng cao trình độ chuyên môn
  • Được hưởng các chế độ theo quy định của luật lao động và công ty
  • Được xét duyệt tăng lương hằng năm

Benefits

Salary reviewTraining

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