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Social Commerce Executive/Specialist

Concung.com - Con Cung Joint Stock Company · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Plan and manage Livestream and Video Shopping initiatives across Web/App, TikTok Shop, and Shopee to support business growth objectives.
  • Develop platform-specific livestream strategies and content formats based on category priorities and each platform's commercial direction, maximizing customer engagement and sales performance.
  • Build and maintain the livestream calendar, ensuring alignment with campaign priorities, product launches, and promotional events.
  • Collaborate closely with cross-functional teams including Platform Management, Merchandise, Digital Marketing, Inhouse Production, and Livestream Operations to ensure smooth execution.
  • Develop communication guidelines and promotional plans for livestream activities across different platforms to ensure consistent customer experience.
  • Optimize livestream mechanics, promotional offers, platform tools, and interactive features to improve key performance metrics such as traffic, engagement, conversion, AOV, and GMV.
  • Track and analyze the performance of Livestream and Video Shopping campaigns, providing insights and recommendations for optimization.
  • Monitor platform trends, new features, and best practices in Social Commerce to continuously improve content formats, operational processes, and campaign effectiveness.
  • Work closely with internal stakeholders to test new initiatives and identify scalable opportunities that drive sustainable growth across social commerce channels.
  • Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.
  • At least 2 years of experience in E-commerce, Social Commerce, Livestream Commerce, or Digital Campaign Planning.
  • Hands-on experience with TikTok Shop and/or Shopee operations is highly preferred.
  • Strong understanding of Livestream Commerce, Video Shopping, customer journey, and e-commerce growth strategies.
  • Experience in campaign planning, cross-functional project management, and stakeholder collaboration.
  • Strong analytical skills with the ability to interpret performance data and identify optimization opportunities.
  • Excellent communication, planning, and organizational skills with the ability to manage multiple projects simultaneously.
  • Proactive, data-driven, creative, and growth-oriented mindset.

Summary of facts from the official posting. View original ↗

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