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Ecommerce Campaign Manager
Concung.com - Con Cung Joint Stock Company ·
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Quận 7
Overview
- Commercial Strategy & Campaign Mechanics
- Develop and execute the online campaign strategy and promotional calendar across all digital channels (app and digital marketplaces), defining the overarching commercial strategy, concept and integrated execution plan.
- Lead campaign calendar and commercial structuring to create on-top revenue and profit uplift through targeted deals, tiered vouchers, flash sales and bundle pricing, while maintaining pricing strategy across channel
- Continuously follow customer insights and the competitor landscape to develop creative solutions for customers and identify new opportunities for growth.
- Manage campaign promotional budgets (voucher pools, subsidy allowances, and discount margins), ensuring campaign targets are hit within approved financial guardrails.
- Monitor live performance on campaign days, actively making real-time tactical adjustments (e.g., voucher budget top-ups, deal re-positioning) based on sales velocity and stock burn rates.
- Deliver comprehensive campaign post-mortems, evaluating ROI, ROAS, traffic conversion, and customer acquisition to establish best practices for future campaigns.
- Thematic Campaign Conceptualization & Execution
- Lead strategic thematic campaigns by blending commercial targets with engaging storytelling and brand values.
- Ensure consistent thematic alignment across all customer touchpoints, mapping how the campaign translates into specific product strategy, commercial deals, and user journeys.
- Cross-Functional Orchestration & Briefing
- Act as the primary campaign project manager, creating detailed campaign execution roadmaps and briefing cross-functional teams (Digital Marketing, Content SEO, Video/Livestream Production, and Graphic Design) on campaign requirements and timelines.
- Collaborate closely with Operations and Supply Chain to provide data-driven stock demand forecasts for campaign hero items, preventing stockouts during peak traffic hours.
- Work with platform/channel partners (via internal channel owners) to secure promotional visibility slots, campaign exposure, and co-funding support.
- Working time: 8:30 - 17:30 Monday - Friday
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
- 5+ years of hands-on experience in Ecommerce Campaign Management, Digital Trade Marketing, or Site Merchandising (Brand-side, Retailer, or Ecommerce Enabler).
- Proven track record of planning and executing multi-channel mega-campaigns (Double Days, Payday) with demonstrated revenue impact.
- Experience leading high-performing teams and cross-functional coordination highly prefererred
- Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
- Data Literacy: Solid experience utilizing backend analytics tools (e.g., Google Analytics, platform seller dashboards) to evaluate sales funnels, traffic sources, and conversion metrics.
- Strong Project Management: Highly organized with a proven ability to manage strict campaign timelines and hold cross-functional teams accountable for deliverables.
- Stakeholder Management: Excellent communication and briefing skills to align creative, marketing, and operational teams behind commercial goals.
- Annual bonus: 2 - 3 months under minimum KPI requirement
- Fast promotion opportunities based on personal ability
- Work in a dynamic, open, creative environment
- Regular training, company team building, birthday bonus
Benefits
BonusCompany tripsTrainingStock options / ESOP
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