Marketing Manager (Fintech)

BUFF Fintech JSC · Hà Nội

Type

Full-time

Work mode

On-site

Level

Manager

Industry

Marketing / PR

Salary

Thương lượng

Location

Hà Nội, Hà Nội, Hà Nội

Overview

Brand Positioning & Strategy
Develop and refine BUFF’s brand identity across all online and offline channels.
Maintain consistency in messaging, tone, and visuals across touchpoints (app, website, social media, etc.).
Plan and execute brand awareness campaigns that strengthen BUFF’s image in the fintech space.
Identify opportunities for partnerships, PR, and events to expand brand reach and credibility.
Market Research & Product Growth
Conduct market research to deeply understand customer behavior, trends, and needs.
Collaborate with the Product team to conceptualize and develop new features or product initiatives.
Contribute to product positioning and go-to-market plans for new launches.
User Acquisition & Growth Marketing
Design and manage full-funnel marketing strategies across paid and organic channels.
Manage growth channels including Website, App, Email, SEO, Social Media (Facebook Page, Group, etc.).
Data & Performance Analytics
Measure, analyze, and report on marketing campaign performance.
Track and improve funnel conversion rates (acquisition → activation → retention → referral → revenue).
Leadership & Team Collaboration
Manage and mentor a small but growing Marketing team.
Work closely with the founders, Product team, and other stakeholders on cross-functional projects.
Lead weekly planning and monthly performance reviews for marketing initiatives.

Summary of facts from the official posting. View original ↗

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