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Head, Student Recruitment & Business Development

British University Vietnam (Buv) · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Director
Industry
Sales / Business Development
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội

Overview

  • Support the University’s recruitment, retention, and marketing plans during implementation
  • Analyze and assess student recruitment efforts in order to prioritize initiatives, particularly event attendance, that yield the highest return on investment.
  • Track the number of applications, enrollments, and retention rates of students
  • Create and keep up contact databases that can be used for marketing and retention
  • Conduct market research to update competitors’ activities & learn how current and prospective students feel about BUV and what they need and want in a school.
  • Ability to work, collaborate and support in a leadership team with Head of Marketing, CMO and Head of Academic Schools
  • Achieve/Exceed the leads/enquiries and enrolment targets
  • Identify key internal and external partners and forge relationships with them in order to deliver integrated recruitment programs that produce high-caliber results.
  • Manage the key performance indicators for student recruitment and marketing initiatives to be met.
  • Provide senior leaders with high-level advice on emerging student recruitment issues and markets by anticipating them and acting accordingly.
  • Actively participate in the strategic planning of student recruitment initiatives, including the creation of KPIs and the tracking of goal progress.
  • Create and implement a program of creative and strategically coordinated student recruitment initiatives to meet the university’s priorities.
  • Create a plan to use alumni contacts as a recruitment tool and to spread the word about BUV’s offer.
  • Create a world class student recruitment experience that feels personal and valuable
  • Build a plan to drive Word of Mouth as a key source of leads and reduce the reliance on Digital Marketing
  • Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
  • Provide leadership and supervision to a team of specialists within the Student Recruitment function.
  • Create an environment of energy, collaboration and teamwork to drive optimal results
  • Create a high performing recruitment team that wins together
  • Prepare timely agreed-upon periodic reports for Management.
  • Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and President.
  • Have experience in the B2C and B2B channels (leveraging direct sales and Agent sales)

Summary of facts from the official posting. View original ↗

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