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← British University Vietnam (Buv)

(Senior) Officer, Recruitment Marketing

British University Vietnam (Buv) · Hà Nội
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hà Nội, Hà Nội, Hà Nội

Overview

  • Support the delivery of always-on recruitment marketing initiatives to maintain a continuous pipeline of prospective students.
  • Coordinate campaign deliverables across Digital, Creative, Communications and external agencies.
  • Develop and manage marketing materials to support student recruitment.
  • Monitor campaign timelines, performance and reporting.
  • Lead the strategy, IMC planning and work closely with the Event MKT team and relevant stakeholders to deploy all recruitment events (online/offline), including Open Days, Experience Days, Information sessions, and other PG, UG recruitment events.
  • Support the development and optimisation of customer journeys across the recruitment funnel; Monitor customer journey performance and recommend enhancements to improve engagement and enrolment outcomes.
  • Support the planning and execution of integrated marketing campaigns for assigned academic products (UG or PG or others).
  • Coordinate campaign deliverables across Digital, Creative, Communications and external agencies to ensure timely execution.
  • Develop and update programme marketing collateral, landing pages, presentations and promotional materials.
  • Monitor campaign performance and prepare reports with insights and recommendations for optimisation.
  • Support market and competitor research to identify opportunities to improve recruitment effectiveness.
  • Support marketing initiatives for corporate partnerships, employer engagement and sponsored student recruitment.
  • Coordinate promotional materials and campaign support for corporate-focused recruitment activities.
  • Assist in developing marketing content for partnership opportunities and events.
  • Support recruitment marketing initiatives targeting international student markets.
  • Coordinate marketing assets and campaigns with the International Recruitment team.
  • Assist in adapting marketing materials for different markets and recruitment partners.
  • Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.
  • Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.
  • Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.
  • Reporting and budget management.
  • Execute other duties and responsibilities as assigned to support overall brand development and business objectives.

Summary of facts from the official posting. View original ↗

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