← Bosch Global Software Technologies Company Limited
Senior IT Product Marketing Specialist Product Owner
Bosch Global Software Technologies Company Limited · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Quận Tân Bình, Hồ Chí Minh, Hồ Chí Minh
Overview
- Own product messaging, positioning, and internal branding for global workflow platforms
- Translate complex AI, automation, and workflow concepts into clear business value and user-focused communication
- Develop executive presentations, newsletters, launch materials, playbooks, demos, and enablement content
- Create persona-based communication for Executives, IT teams, Process Owners, Citizen Developers, and End Users
- Drive product adoption, engagement, and migration initiatives across global stakeholders
- Support onboarding, training, UAT enablement, and user adoption programs
- Gather feedback and continuously improve communication effectiveness and adoption strategies
- Support Citizen Development enablement with clear governance and operational communication
- Engage with global stakeholders, leadership teams, and internal customers across regions
- Support webinars, workshops, product showcases, and transformation initiatives
- Build and grow user communities, champion networks, and engagement programs
- Ensure consistent, professional, and proactive communication across channels
- Define and monitor adoption, engagement, and satisfaction KPIs
- Use data and insights to improve communication strategies and campaign effectiveness
- Contribute to AI product positioning with practical, credible, and user-centric messaging
- 7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change Enablement
- Strong storytelling, presentation, and executive communication capability
- Experience driving adoption programs, transformation initiatives, or enterprise platform rollouts
- Ability to simplify complex technical concepts into clear and actionable messaging
- Strong stakeholder management and collaboration skills in global environments
- High ownership, execution discipline, and proactive mindset
- Fluent English communication skills
- Experience with workflow, automation, SaaS, or enterprise platforms
- Exposure to Low-Code / No-Code platforms or Citizen Development governance
- Experience with AI/GenAI-related products or transformation initiatives
- Knowledge of analytics, reporting, or data-driven marketing approaches
- Experience in change management, internal community building, or engagement programs
- Shortlisted candidates will be invited to prepare a short presentation on a sample Product Marketing & Adoption Plan as part of the interview process.
Benefits
- Drive adoption for global enterprise platforms used by hundreds of thousands of users worldwide
- Be part of a large-scale AI product transformation journey
- Collaborate with global Product, Engineering, and Business stakeholders
- Influence user engagement, product reputation, and transformation success at enterprise scale
- Opportunity to shape long-term product communication and adoption strategy
- Premium healthcare and accident insurance
- Flexible and international working environment
BonusHealthcareTraining
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