← Be Group Joint Stock Company
Senior Digital Manager
Be Group Joint Stock Company · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Manager
Industry
Other
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Lead overall Digital Performance (CPC, non-paid & Affiliate), driving scalable growth, cost efficiency
- and measurable business impact.
- Define strategy & growth roadmap
- Build the quarterly/yearly Digital Performance strategy aligned with business and category
- goals
- Drive a test-and-learn roadmap across channels (creative, audience, bidding, affiliate model
- incentive structure)
- Identify and develop new growth channels (new ad platforms, affiliate models, partnerships)
- Proactively propose growth initiatives: growth hacks, funnel optimization, pricing/incentive
- impact
- Own end-to-end Digital performance
- Own the performance of CPC channels (Meta, Google, TikTok, ASA) and the Affiliate network
- optimize channel mix and budget allocation against growth, CAC, and ROI targets
- Track and own key metrics: Traffic, CPA, ROAS, CAC, LTV, RFT, CiR
- Set the direction for scaling high-performing channels and cutting underperforming ones
- Lead the Affiliate channel
- Build and develop the overall Affiliate strategy: network, publisher mix, incentive scheme
- commission structure
- Manage and optimize performance of Affiliate partners
- Monitor and control traffic quality: fraud, duplicates, low-quality users
- Work cross-functionally to optimize funnel and conversion for Affiliate traffic
- Scale Affiliate into a major, sustainable, and cost-efficient growth channel
- Data, attribution & decision-making
- Guide the measurement stack: Firebase, AppsFlyer, GA4, data warehouse (as needed)
- Ensure data accuracy and consistency across channels (CPC vs. Affiliate vs. CRM)
- Build management-level dashboards and reporting; turn data into insight that drives
- strategic decisions
- Budget management & investment efficiency
- Manage a large-scale, multi-channel Digital Performance budget
- Track spend, forecasts, and investment efficiency on a monthly/quarterly basis
- Partner with Finance on payment control, payables, and cash flow optimization
- Ensure marketing spend efficiency at the P&L contribution level
Summary of facts from the official posting. View original ↗
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