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Digital Marketing Executive & Marketing Assistant

Bayer Vietnam Limited (Bvl) · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Marketing / PR
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Overview

  • Key person for all digital media and ecommerce marketing activities for Bayer Consumer Health (50%).
  • Elevit marketing assistant (50%)
  • Plan, Implement and Optimize integrated digital marketing strategy, manage digital owned channels and leading ecommerce marketing aligned with the country’s digital roadmap to deliver brand objectives.
  • Manage Owned channels for all brands (channel strategy, backend technical & features, KPI tracking & optimization)
  • Media/IMC/Brand Communication Campaigns – Joint business plan with brand teams as owner of digital touchpoints and strategy
  • Responsible for digital customer journey, digital touch points & ensure synergy with offline channels.
  • Lead in defining target audience, platforms, channels, and topics to engage that align with brand objectives.
  • Lead Digital Media Optimization with agencies to ensure synergies with Paid, Owned and Earned Media
  • Ensure IMCs digital plan link closely to sales for both online & offline sales.
  • Digital Content: CreativeX Champion; Best practice in content.
  • eCommerce Marketing:
  • Manage Off-platform media to drive sales to ecommerce and new channels
  • Support eKAM in ecommerce campaign on marketplace
  • Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies. Provide insights and key learnings to brand teams and any related stakeholders.
  • Overall Management of Agencies & External Partners – digital, creative and media agencies synergies to internal brand team.
  • Set clear KPIs and guidelines on digital & e-commerce strategy execution. Initiate agency review on a quarterly basis, making sure that Brand teams are updated on digital brand performance metrics (always-on and IMC, e-commerce, etc
  • Ensure Compliance of all Digital Initiatives
  • Responsible for adherence to regulatory requirements and industry code of ethics. Work closely with Legal, Medical, Regulatory, Pharmacovigilance and Compliance in making sure policies and procedures within Bayer standards.
  • Assist Elevit Marketing Manager in planning and execution to deliver both commercial and activity targets.
  • Develop, create and manage marketing materials that articulate the benefits of the responsible product lines within timeframe.
  • Develop and implement marketing/ communication campaigns with agencies; closely monitor & analyse activities performance.
  • Collaborate with cross-function team for product launches that align with brand strategy and within timeline committed.
  • Plan, coordinate with Trade/ Sale team and execute events, congresses, and webinars that focus on Medical and product education. Moreover, closely connect with trade and sales team to support sales performance.
  • In charged to process Elevit admin works including PR/PO, contracts, sponsorships, liquidations, …according to the requirements.
  • Provide additional support to line manager and participate in broader projects for the Marketing Department, as needed.
  • Key Working Relations
  • Internal Relations Marketing, Trade, Sales KA, Regulations, Medical, Communication, Legal & Compliance & cross-division partners.
  • External Relations Distributor/Enabler, E-Partners (Marketplaces), B&C
  • Off-platform media agency
  • Creative agency, Digital Agency, Social commerce agency, pharma content agency, BTL agency

Summary of facts from the official posting. View original ↗

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