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Digital Analytics & CDP Implementation Specialist

ANTSOMI · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Other
Salary
10tr - 15tr
Location
Thành phố Hồ Chí Minh, Hồ Chí Minh

Overview

  • Gather business and analytics requirements from stakeholders.
  • Translate business requirements into detailed tracking plans and technical specifications.
  • Define tracking events, event properties, user attributes, trigger conditions, data types, and sample payloads.
  • Design and maintain data layer specifications for websites and digital platforms.
  • Implement tracking through Google Tag Manager or other tag management systems.
  • Configure tags, triggers, variables, and custom JavaScript for data collection.
  • Ensure event data is accurately sent to analytics platforms, CDP, marketing platforms, or third-party measurement tools.
  • Work with developers to implement events that require frontend, backend, SDK, or API integration.
  • Perform QA testing and validate analytics implementations before each release.
  • Use browser developer tools, GTM Preview, network requests, debug tools, and platform logs to verify tracking.
  • Identify and troubleshoot tracking issues
  • Monitor data quality and identify anomalies after deployment.
  • Reconcile data across websites, applications, analytics platforms, and CDP.
  • Maintain tracking plans, event dictionaries, data inventories, implementation guides, and testing documents.
  • Serve as a key liaison between business teams and technical teams for analytics and tracking initiatives.
  • Participate in release planning and ensure successful tracking deployment for new features and enhancements.
  • Support Data, CRM, Product, and Marketing teams in understanding and using tracked data.
  • Recommend improvements to data collection processes and help standardize tracking across digital platforms.
  • Manage multiple analytics implementation projects simultaneously.
  • Experience in Digital Analytics, Analytics Implementation, Web Tracking, or a related field.
  • Hands-on experience with Google Tag Manager.
  • Experience implementing analytics tracking for websites or mobile applications.
  • Experience with Google Analytics 4, Firebase Analytics, or similar analytics platforms.
  • Understanding of data layers and event-driven tracking.
  • Strong knowledge of HTML, and JavaScript.
  • Experience performing analytics QA, debugging, and data validation.
  • Ability to use browser developer tools to inspect DOM elements, network requests, cookies, local storage, and console logs.
  • Familiarity with JSON, REST APIs, HTTP requests, and webhook integrations.
  • Experience integrating CDP, CRM, marketing platforms, databases, Google Sheets, or third-party APIs through n8n.
  • Basic knowledge of SQL.
  • Knowledge of CRM, Marketing Automation, Personalization, or Loyalty platforms.
  • Strong analytical and problem-solving skills.
  • Strong attention to detail and commitment to data accuracy.
  • Good communication and technical documentation skills.
  • Ability to work independently and collaborate with cross-functional teams.
  • Ability to manage multiple projects in a fast-paced environment.
  • Good written and verbal communication skills in English and Vietnamese.

Summary of facts from the official posting. View original ↗

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