← Abbott
Senior Digital Marketing Executive - Pharmaceutical Division
Abbott · Hồ Chí Minh
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Type
Full-time
Work mode
On-site
Level
Staff
Industry
Pharmaceuticals / Biotech
Salary
Thương lượng
Location
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Overview
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- The Senior Digital Marketing Executive is responsible for executing digital marketing activities and supporting the development of digital strategies for assigned. This role works closely with Marketing team, cross-functional teams, and external partners to ensure campaigns are delivered effectively, on time, and in full compliance with industry & company regulations.
- Strategic Support & Cross-functional Collaboration
- Support Brand teams in developing digital marketing strategies for assigned brands or therapeutic areas.
- Translate brand objectives into actionable digital plans and execution roadmaps.
- Assist in identifying:
- o Customer journey touchpoints
- o Appropriate digital channels (social, email, search, display, webinar, website, KOLs, etc.)
- Provide input and recommendations based on campaign performance and digital insights.
- Campaign Execution & Partner Collaboration
- Lead the end-to-end execution of digital campaigns
- Coordinate with internal stakeholders, external partners and manage agencies to set up media activities.
- Manage and follow through internal processes of digital team to run campaign
- Ensure campaigns are delivered on time, on brief, and in compliance with regulations.
- Support alignment between internal teams (Brand, Medical ) and partners.
- Ensure smooth communication and effective collaboration across stakeholders.
- Campaign Monitoring & Optimization
- Monitor campaign performance on a daily/weekly basis
- Identify optimization opportunities and propose improvements
- Work with agencies to implement optimization actions.
- Prepare performance reports:
- o Post-campaign reports
- o Key insights and recommendations
- Digital Platforms & Asset Management
- Support the management of digital assets:
- o A:care website: manage the website and work closely with Medical team to maintain website good performance and organic growth.
- o Social media channels
- Regional Asset Initiation & Setup
- Act as the point of contact to initiate the rollout of digital assets in the APAC regions (e.g., websites, new platforms).
- Support in setting up initial foundations, including basic structure and localization inputs.
- Provide recommendations based on experience to ensure assets are ready for market rollout and aligned with local needs.
- Coordinate with regional teams and partners to ensure a smooth handover for market-level execution.
Benefits
Healthcare
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