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Senior Growth & User Journey Manager

Vietnamworks' Client · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Senior Growth & User Journey Manager owns the full chain from paid acquisition to retention and repeat usage, unifying performance, retention and top-of-mind channels. The role manages the marketing budget, a team of around fifteen, reports directly to the CEO, and has a defined path to Deputy Head of Marketing.
  • Responsibility
  • Growth Strategy, Budget & Return on Investment
  • Develop and propose the long-term customer growth strategy, aligned with the acquisition–retention budget allocation direction.
  • Manage the allocated marketing budget, ensuring spend stays within the CIR cap (marketing cost as % of GMV) and approved limits.
  • Propose quarterly budget re-allocation recommendations based on CPIT (cost per incremental trip) and actual performance data.
  • Growth Channel Operations & End-to-End Customer Experience
  • Manage and operate all performance channels (paid, affiliate, ASA, SEO/ASO), ensuring effective new-customer acquisition across the system.
  • Oversee retention and customer journey activities through the Retention team, ensuring a consistent experience across all touchpoints.
  • Own top-of-mind brand awareness through PR and user-generated content (UGC) activities.
  • Consolidate all weekly inputs from related functions into a single integrated Marketing Read.
  • Performance Analysis Expertise & KPI Management
  • Establish and manage the performance metrics system (CPIT, CIR, % of spend covered by holdout/geo-experiment).
  • Analyze data to diagnose metric fluctuations and design incrementality tests rather than relying on platform-reported ROAS.
  • Agency & Vendor Governance
  • Govern agency/vendor performance (particularly the CPC agency), including performance reviews, commercial terms, renewal timelines and a documented alternative plan.
  • Ensure no measurement vendor exceeds 70% of any measurement layer, minimizing dependency risk.
  • Cross-Functional Strategy Execution & New Channels
  • Translate strategic direction into dated plans with named owners, executed across Marketplace, Product, BD and agency partners.
  • Evaluate and develop new growth channels/projects (including lending demand generation), applying the two-quarter graduation rule.
  • Resource Development, Budget & Reporting
  • Build and develop the team (recruitment, training, succession) of approximately 15 staff within the department.
  • Plan budget and control costs for the department's overall operations.
  • Provide periodic/ad-hoc reporting as required by senior management
  • Perform other duties as assigned by the Line Manager.

Yêu cầu

  • Phân Tích Hiệu Suất Chuyên Sâu, Customer Lifecycle Management, Thiết Kế Thí Nghiệm, Bigquery, Kỹ năng lãnh đạo và phát triển đội ngũ

Quyền lợi

  • 13th salary + Performance bonus
  • Team Building and many engagement activities
  • Social Insurance
  • Medical healthcare
  • Annual health check
  • 15 days annual leave
Chế độ thưởngChăm sóc sức khỏeDu lịchĐào tạo

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