Campaign Analytics Manager

United Overseas Bank (Vietnam) Limited (UOB) · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Trưởng / Phó phòng

Ngành nghề

Ngành nghề khác

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel
Collaborate with stakeholders to prioritize campaigns to be run in the month
Build campaign tracking framework to monitor on-going campaigns
Conduct analysis and provided well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan
Ensure campaigns are run within approved Campaign Framework
Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level
Collaborate with stakeholders to improve customer journey
Identifies data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
Translate data into consumer or customer behavioral insights to drive tarting and segmentation strategies, and communicate clearly and effective to business partners and senior leads all findings

Sql/Python/Sas Libraries, Qlik, Data Design, Marketing Effectiveness, Logical Thinking

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