Digital Payment Engagement Specialist

United Overseas Bank (Vietnam) Limited (UOB) · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Ngành nghề khác

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Customer Engagement: Develop and execute digital engagement strategies to drive active usage of the TMRW app; Analyze customer behavior, preferences, and needs to tailor engagement campaigns; Collaborate with marketing, product, and customer experience teams to create seamless digital journeys.
Campaign Management: Plan and execute personalized engagement campaigns via in-app notifications, emails, and other digital channels; Track and optimize campaign performance based on data insights and KPIs; Create innovative and interactive ways to engage users across different touchpoints.
User Experience Optimization: Work closely with UX/UI teams to identify areas of improvement within the app to boost engagement; Use analytics tools to monitor customer interactions and gather insights for UX enhancements; Provide feedback and recommendations for continuous app improvement.
Data & Insights: Leverage analytics platforms and customer data to inform engagement strategies; Create reports on engagement performance, identifying areas of success and opportunities for optimization; Analyze VoC (Voice of Customer) and other research methods to improve user satisfaction and reduce churn.
Collaboration & Innovation: Collaborate with cross-functional teams including marketing, IT, and customer service to ensure alignment on digital engagement goals; Stay updated with digital banking trends, competitor offerings, and new technologies to propose innovative engagement methods.

Analytics Tool, Customer Experiences, Digital Strategy, Mobile Application, Communication skillsQuyền lợi:
Annual Salary Review & Performance Bonus
,• Healthcare Insurance Policy; Annual Health Check-Up Program
,• Staff Housing Loan Policy (Mortgage); Tenure Policy (Long-service award); Annual Paid Leave

Chế độ thưởngChăm sóc sức khỏe

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