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← United Overseas Bank (Vietnam) Limited (UOB)

Card Portfolio Senior Officer

United Overseas Bank (Vietnam) Limited (UOB) · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • About the Department
  • Personal Financial Services: We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
  • Overview of the Role:
  • Lead and grow the Bank's credit card installment business across digital channels and merchant ecosystems. The role is responsible for developing installment products, managing end-to-end customer installment journeys via mobile app and digital channels, driving merchant installment partnerships, optimizing portfolio profitability, and delivering customer engagement and sales growth.
  • App-Based Installment Program Management
  • Own and enhance card installment features on mobile banking and digital channels.
  • Design customer journeys for:
  • Transaction-to-installment conversion
  • Balance conversion programs
  • Pre-approved installment offers
  • Personalized installment campaigns
  • Work with Digital Banking, IT, UX/UI, and Operations teams to improve customer experience.
  • Define business requirements, user stories, and functional specifications for system enhancements.
  • Continuously optimize customer conversion funnels through data-driven insights.
  • Merchant Installment Partnership Management
  • Develop and manage merchant installment partnerships across key spending categories:
  • Electronics
  • Healthcare
  • Education
  • Furniture
  • Travel
  • Lifestyle
  • Negotiate commercial arrangements, promotional funding, and merchant fees.
  • Expand merchant network and identify strategic acquisition opportunities.
  • Work closely with merchants acquiring teams and external partners to drive business growth.
  • Ensure merchant performance and service quality meet business expectations.
  • Product Development & Campaign Management
  • Design and launch installment products and promotional campaigns.
  • Create merchant-funded and bank-funded installment programs.
  • Develop targeted campaigns leveraging customer segmentation and spending behavior.
  • Coordinate campaign execution with Marketing and Digital teams.
  • Conduct post-campaign performance reviews and implement improvements.
  • Data Analytics & Performance Management
  • Analyze customer and portfolio data to identify growth opportunities.
  • Prepare business performance reports and management dashboards.
  • Develop forecasts and business cases for new initiatives.
  • Monitor campaign effectiveness and ROI.
  • Use analytics to improve customer engagement and conversion rates.
  • Stakeholder Management
  • Collaborate with:

Quyền lợi

  • Annual Salary Review; Performance Bonus
  • Healthcare Insurance Policy; Annual Health Check-Up Program
  • Annual Paid Leave
  • Staff Housing Loan Policy (Mortgage); Tenure Policy (Long-service award)
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