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Senior Executive, Marketing & Communications

Trường Quốc Tế Nam Mỹ · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

So sánh mức lương? Mức lương ngành Marketing / PR →

Tổng quan

  • As the Senior Executive, Marketing & Communications (Van Lang Complex Campus), the jobholder is responsible for planning and executing integrated marketing campaigns, strengthening brand presence, coordinating cross-functional initiatives, and enhancing customer experience to support the school's enrollment and business objectives.
  • 1/ Integrated Marketing Planning
  • Develop and execute integrated marketing plans aligned with brand strategy and enrollment cycles.
  • Manage the master marketing calendar, ensuring clear priorities, timelines and ownership.
  • Review progress regularly and adjust plans based on business needs.
  • 2/ Resource Management & Stakeholder Coordination
  • Coordinate shared resources across marketing executives, designers and junior staff.
  • Identify workload constraints, recommend priorities and optimize resource allocation.
  • Manage agencies and vendors from briefing to delivery within approved budgets.
  • 3/ Brand Activation & Public Relations
  • Plan and execute brand activations and PR initiatives aligned with enrollment objectives.
  • Develop key messages, press materials and media/partnership outreach.
  • Monitor media coverage and brand sentiment, support crisis communications and report activation results.
  • 4/ Creative Traffic Management
  • Manage creative briefs, priorities, workloads and delivery timelines for the design team.
  • Review creative outputs to ensure quality and brand consistency before approval.
  • 5/ Event Branding & Audience Experience
  • Lead event branding, including concepts, key visuals and messaging.
  • Ensure a consistent audience experience across pre-event, on-site and post-event touchpoints.
  • Coordinate with event operations teams to ensure brand-aligned execution.
  • 6/ Customer Experience (CX)
  • Manage CX initiatives across the parent journey, from awareness to enrollment.
  • Identify customer pain points and collaborate with Admissions and relevant teams on improvements.
  • Maintain CX standards across digital platforms, enquiries, campus tours, events and communications.
  • 7/ Strategic Campaign Management
  • Lead end-to-end campaigns, including objectives, audiences, messaging, channels, budgets and KPIs.
  • Monitor performance, timelines and risks, ensuring timely issue resolution.
  • Evaluate campaign outcomes and apply insights to future initiatives.
  • 8/ Performance Reporting & Lead Quality
  • Collaborate with Admissions to monitor campaign performance and lead quality.
  • Analyze funnel metrics, conversion rates and cost per lead to identify improvements.
  • Prepare monthly and post-campaign reports with actionable recommendations.

Yêu cầu

  • Integrated Marketing Campaign, Branding, Stakeholder Coordination, Performance Analysis, Effective Teamwork

Quyền lợi

  • Annual salary review and performance-based bonuses following the school‘s policies.
  • Full participation in Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) as regulated by labor law
  • Additional healthcare insurance.
  • Annual health check-ups and wellness programs.
  • Annual leave, holidays
  • phone allowance for work-related purposes.
  • Engagement in team-building activities, internal events, and corporate social responsibility programs.
  • transportation allowance
  • Support nutritious lunches at school
  • Competitive salary based on candidates‘ experience and competencies.
  • Tuition fee support for employees‘ children at UTS.
  • Exclusive benefits from subsidiaries of Van Lang Education Group.
Chế độ thưởngChăm sóc sức khỏe

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