Đến nội dung chính
Tuyển Dụng
← Trung tâm Thương mại SC VivoCity

A&P Executive

Trung tâm Thương mại SC VivoCity ·
Ứng tuyển tại trang chính thức ↗
Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 7

Tổng quan

  • Owned media and content management:
  • Manage and grow SC VivoCity's owned channels, including Facebook, Instagram, TikTok, LinkedIn, Zalo, YouTube, Website, and SC Rewards+ App.
  • Develop and execute content calendars aligned with marketing campaigns, events, and business objectives.
  • Coordinate with agencies and vendors to produce engaging content and campaign assets.
  • Monitor channel performance and optimize content based on audience insights and engagement metrics.
  • Ensure brand consistency across all communication platforms.
  • Tenant marketing and engagement:
  • Collaborate with tenants to support their marketing objectives and encourage participation in mall-wide campaigns, promotions, and CRM initiatives.
  • Manage tenant promotions, content, and marketing information for publication across SC VivoCity's communication channels.
  • Identify and develop joint marketing opportunities to enhance tenant visibility, customer engagement, and sales performance.
  • Build and maintain strong relationships with tenants to support effective campaign execution.
  • CRM and Loyalty program management:
  • Support the operation, maintenance, and enhancement of the SC Rewards+ App and CRM platform.
  • Plan and execute CRM campaigns through push notifications, email, SMS, and in-app communications.
  • Drive member acquisition, engagement, retention, and reactivation initiatives. Coordinate with CRM vendors to resolve operational issues and improve user experience.
  • Monitor and analyze CRM performance, providing recommendations to strengthen loyalty benefits and customer engagement programs.
  • Campaign management and reporting:
  • Support the planning and execution of integrated marketing campaigns across digital and offline channels.
  • Coordinate campaign timelines, creative assets, budgets, and vendor deliverables.
  • Prepare regular performance reports covering social media, CRM, campaign effectiveness, and tenant participation.
  • Monitor market trends, customer insights, and competitor activities to identify opportunities for improvement.
  • Brand reputation and communication support:
  • Monitor owned media channels for customer feedback, complaints, and potential reputation risks.
  • Escalate critical issues to management in a timely manner and support resolution efforts.
  • Coordinate with agencies and internal stakeholders on response communications when required.
  • Assist in preparing customer communications, FAQs, and updates during special situations or crisis incidents.

Yêu cầu

  • Bachelor’s degree in Marketing, Communications, Business or a related field.
  • 3-5 years of experience in a marketing communications role, preferably within the retail or shopping mall industry.
  • Experience in digital marketing, social media management, and agency coordination
  • Have previous experience or understanding of CRM/ loyalty management is an advantage
  • Excellent written and verbal communication skills in Vietnamese and English.
  • Strong project management and organizational skills.
  • Creative mindset with current industry knowledge and an ability to meet deadlines and budget constraints.
  • Self-motivated, responsible, and able to work independently or as part of a team.
  • Willingness to work under pressure and flexible hours when needed.
  • CORE COMPETENCIES
  • Strategic Thinking: Ability to align communication plans with brand strategy and business goals.
  • Creativity & Innovation: Generate original and impactful ideas across media and platforms.
  • Digital Fluency: Understand and apply digital trends and tools effectively.
  • Communication: Excellent presentation, interpersonal, and storytelling skills.
  • Execution Excellence: Manage multiple projects with attention to detail and high accountability.
  • Collaboration: Foster positive relationships with tenants, vendors, and cross-functional teams.
  • Adaptability: Stay calm and resourceful in fast-paced or unexpected situations.
  • Kinh nghiệm: 2 Năm

Tóm tắt thông tin từ tin tuyển dụng chính thức. Xem bản gốc ↗

Quan tâm đến vị trí này?

Bạn sẽ được chuyển đến trang ứng tuyển chính thức của nhà tuyển dụng.

Ứng tuyển tại trang chính thức ↗
Đây là doanh nghiệp của bạn? Nhận quản lý trang, yêu cầu chỉnh sửa hoặc gỡ bỏ
→