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← Swire Coca-Cola Việt Nam

Group Channel Manager

Swire Coca-Cola Việt Nam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • The Group Channel Marketing Manager is responsible for developing and executing channel-specific marketing strategies to drive growth, market share, and brand visibility across Coca-Cola Vietnam’s sales channels—primarily Modern Trade (MT), Traditional Trade (TT), and On-Premises/Out-of-Home (OOH). This role acts as a strategic bridge between Marketing, Sales, and Commercial Execution teams to…
  • Channel Strategy Development:
  • Design and lead annual channel marketing plans aligned with brand objectives and sales targets.
  • Identify growth opportunities by analyzing shopper behavior, competitor activities, and outlet segmentation.
  • Commercial Execution Support:
  • Collaborate with Sales and Regional Trade Marketing Team to deploy promotional programs, POSM, merchandising strategies, and execution guidelines.
  • Define Channel PICOS & ensure perfect store standards and brand availability in priority outlets.
  • Campaign Activation:
  • Localize and implement national brand campaigns at the channel level (e.g., Tet campaigns in General Trade, summer campaigns in On-Premises, etc.).
  • Work closely with Key Account Managers to activate brand-led initiatives in Modern Trade chains (supermarkets, convenience stores).
  • Performance Tracking & ROI: Track effectiveness of trade programs, promotions, and activations.
  • Drive ROI improvement through data-driven decision-making and post-activation reviews.
  • Cross-functional Collaboration:
  • Align with the Marketing team on brand priorities and product launches.
  • Work closely with the Commercial Excellence, Sales Capability, and Finance teams for budget planning and performance tracking.
  • Team Management: Lead and develop a team of channel specialists or executives.
  • Define and implement channel segmentation model for traditional trade
  • Channel DME Management & Optimization
  • Work together with supply chain planning on new product launches, building and aligning gantt charts with category inputs on target dates

Yêu cầu

  • Channel Strategy, Promotional Marketing, Performance Tracking, Team Management, Growth Management

Quyền lợi

  • Theo quy định công ty

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