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← Slimcase

Digital Marketing Specialist - Performance & Shopify

Slimcase · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Paid Advertising & Budget Management
  • Develop monthly paid media plans aligned with market sales targets, product launches, the campaign calendar and approved budgets.
  • Set up, manage and optimize campaigns on Meta Ads, Google Ads and TikTok Ads, as well as marketplace ads (Shopee Ads, TikTok Shop ads such as GMV Max and LIVE ads).
  • Recommend budget allocation by channel, campaign and product to the Market Lead; monitor spending and adjust within approved limits.
  • Test audiences, creative approaches and campaign settings to improve acquisition, remarketing and advertising efficiency.
  • Adapt advertising to local customer behavior and market conditions, working with market teams on localized copy.
  • Shopify Store Operations
  • Manage the day-to-day operation of the Shopify store(s) for assigned markets.
  • Create and maintain product listings: titles, descriptions, images, variants, pricing by market and collections.
  • Set up and verify approved discounts, promotional offers and campaign pages; double-check prices and conditions before and after each campaign goes live.
  • Prepare listings, stock availability, pricing and supporting assets for new product launches on time.
  • Maintain product feeds and catalogs for Google Merchant Center and Meta, ensuring products are approved and data is accurate.
  • Maintain navigation, product organization, basic SEO (titles, meta descriptions, collection content) and customer-facing information.
  • Monitor website issues, broken links and cart, payment or checkout problems; coordinate resolution with developers, app partners or platform support.
  • Coordinate with Logistics and Customer Service on stock availability, shipping information and recurring customer issues.
  • Set up and send campaign emails for launches and sales events according to the campaign calendar; check content, links and offers before sending.
  • Conversion Optimization
  • Analyze the shopping journey from ad and landing page through product view, add-to-cart, checkout and purchase.
  • Identify conversion barriers and recommend improvements to product pages, navigation, promotional communication and checkout.
  • Coordinate technical changes with developers and verify the results after implementation.
  • Tracking, Analysis & Reporting
  • Maintain consistent campaign naming and UTM tagging across all channels.
  • Track spend, ROAS, cost per purchase, conversion rate and AOV against targets, accounting for attribution differences between platforms.
  • Report advertising efficiency at both channel and market level (MER / ad cost as a share of revenue), since ads drive sales on Shopify and marketplaces alike.
  • Provide weekly updates and monthly reports with findings, corrective actions, test results and budget recommendations.
  • Monitor platform updates and competitor advertising to identify practical improvement opportunities.
  • ROAS and cost per purchase by channel versus target.
  • Ad cost as a share of revenue (MER) at market level versus target.
  • Spending kept within approved budgets.
  • Audit and standardize tracking, UTM conventions and product feeds for assigned markets.
  • Complete a full audit of Shopify listings, collections and navigation; fix all accuracy issues.
  • Establish a monthly media plan and reporting routine agreed with the Market Lead.
  • Deliver a funnel analysis of the Shopify store and implement the top-priority conversion improvements.
  • Improve advertising efficiency against the baseline at the time of joining.

Yêu cầu

  • Banner Ads, Google ADS, Tiktok Ads, Retail Store Operations, Attention to DetailQuyền lợi:
  • Performance-based bonus (based on business results).
  • ,• • PVI Healthcare insurance.
  • ,• Work Flexibility: 2 WFH days/ month and 3 Coffee & Work sessions/ month.
  • Dynamic Work Environment: A fast-paced, empowering environment that encourages ownership and accountability.

Quyền lợi

Chế độ thưởngChăm sóc sức khỏeCổ phần / ESOP

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