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Revenue Growth Management (RGM) Manager

Pernod Ricard Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • KEY ACCOUNTABILITIES
  • Pricing, Mix & Portfolio Architecture
  • Design and maintain the pricing architecture (price ladders, tier gaps, price-pack architecture) across brands, SKUs, and channels.
  • Set and maintain pricing corridors that define the acceptable range for execution by the Commercial Finance Manager and Sales.
  • Lead price elasticity and mix modeling to inform annual pricing decisions and NPD pricing.
  • Own SKU mix optimization: rationalize the portfolio through data-driven tail-cut and profitability analysis and prioritize SKUs by margin and strategic fit.
  • Own outlets optimization: identify and prioritize the highest-value outlets and channels for distribution, activation, and investment.
  • Promotional & Trade Investment ROI
  • Own the promotional ROI methodology: define the evaluation criteria before a mechanic runs, and lead the post-mortem after it closes.
  • Define trade term structure and economics (discount tiers, rebate logic, payment terms) as the framework within which Commercial Finance negotiates.
  • Provide final sign-off on any pricing, promotional, or trade term decision that falls outside published corridors or ROI thresholds.
  • Business Partnering & Governance
  • Act as the finance authority on pricing and promotional economics in commercial negotiations with Sales and Marketing leadership.
  • Partner with the Commercial Finance Manager to ensure day-to-day decisions are executed within the RGM framework, resolving exceptions as they arise.
  • Represent RGM in regional and Top Management performance reviews, presenting price realization, mix performance, and promo ROI results.
  • RGM Planning, Projects & Transformation
  • Build the annual RGM plan (price, mix, promotional investment priorities) as a core input to the wider commercial and budget planning cycle.
  • Lead cross-functional RGM projects and drive adoption of the pricing and promo evaluation framework across all channels.
  • Track and report core RGM KPIs: price realization vs. plan, share of promo spend evaluated against ROI criteria, and corridor adherence.
  • Executive-Level Ad-hoc & Governance
  • Other ad-hoc tasks related to Revenue Growth Management scope required by line manager or Top Management.

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