← Onpoint
Marketing Manager (Beauty Industry)
Onpoint · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
So sánh mức lương? Mức lương ngành Marketing / PR →
Tổng quan
- Market Entry & Brand Positioning
- Build and refine the Vietnam brand positioning, adapting global identity into a clear, locally relevant story.
- Analyze target consumers, market trends, and competitors to spot clear growth opportunities in Vietnam.
- Define local Go-To-Market (GTM) plans, communication frameworks, and messaging tailored to local consumer habits.
- Strategy & Brand Management
- Set and execute multi-channel marketing plans that directly support business revenue and brand targets.
- Direct commercial calendars, communication plans, and visual creative to maintain strong brand identity.
- Build brand awareness, consideration, and trial across social, e-commerce, performance marketing, PR, and retail pop-ups.
- Work closely with commercial teams to align brand messaging with sales channels and promotional plans.
- Monitor competitor moves and consumer trends to continuously sharpen our market position.
- Campaign Execution & Performance
- Lead campaigns from concept to launch across digital, social, paid media, CRM, and offline channels.
- Track and evaluate performance metrics (CAC, ROAS, LTV, conversion rates) to optimize spend and ROI.
- Use analytics and CRM data to map customer acquisition funnels and improve performance.
- Plan, manage, and optimize monthly, quarterly, and annual marketing budgets.
- Team & Operational Leadership
- Lead, mentor, and grow a high-performing marketing team.
- Manage agencies, freelancers, and vendors to ensure deliverables stay on schedule and within budget.
- Partner with Sales, Product, and internal teams to ensure execution plans achieve overall brand targets.
Yêu cầu
- Brand Positioning, Data analysis, Stakeholder management, Multi-Channel Marketing, Budget Planning
Quyền lợi
- Tet, performance bonus
- Premium Health Insurance
- 15 Annual Leave + 3 Sick Leave
- Full insurance package
- Laptop provided
- Salary: Negotiable
- Phone allowances
- Full salary in probation
- Work from home: 1 day/week
Chế độ thưởngLaptop / Thiết bị
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