Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Dual-Track Creative Leadership
- Own the overall performance, roadmap, and operating model of the Creative Team across Graphic Design (Beauty, Health, FMCG, Electronic, Mom & Baby, Nestlé Pure Service), Livestream Design (2D/3D visual, physical set/decor), Camp&Mer (Visual Merchandising, Operational Excellence), and the AI Team (AI Enablement, AI Creative).
- Balance 2 mandates: keep current production delivering reliably today, while standing up and scaling the AI capability that reshapes production tomorrow.
- Define clear ownership, interfaces, and hand-offs between the Production track and the AI track to avoid overlap and keep both moving.
- Delivery & Quality
- Oversee design delivery quality across all graphic and livestream design pods, ensuring output meets brand and marketplace standards.
- Drive adoption and embedding of validated AI workflows into daily production; grow designers along the AI adoption ladder
- Own the Design QC function: review output quality vs. brand, distinguish workflow vs. user errors, validate AI produced designs, and run SOP accuracy checks.
- Report output and productivity metrics (throughput, turnaround, first-pass acceptance, cost per asset) to leadership.
- Build & Scale
- Own the AI workflow roadmap and strategy; decide which workflows are validated and promoted into production.
- Oversee AI Workflow Designers to build workflows (e.g., Figma / Weave), run validation sprints (pass/fail), and write & maintain trainable SOPs.
- Oversee AI Creative Champions to drive adoption across the Production team, own training rollout per workflow and track adoption levels.
- Report AI adoption progress and impact (productivity gains, quality consistency, cost reduction) to leadership.
- Priority: recruit, build, and develop the AI Team — including hiring the currently vacant AI Team Leader — and shape the team's ways of working and AI mindset.
- Commercial, P&L & Stakeholder Management
- Own the financial performance of the creative function — budgeting, resource allocation, and cost efficiency to protect margin.
- Consult with brands and internal stakeholders (Commercial, Media, Livestream, Affiliate & Influencer, Planning & Solution) to scope deliverables, timelines, and new creative service offerings, including content readiness for cross border initiatives (OnPoint Go Global / TikTok Shop US).
- Negotiate contracts with livestream and production partners to optimize cost and meet service levels.
- People & Capability Development
- Lead, coach, and develop team leaders and members across both tracks; build competency frameworks including AI capability building.
- Manage performance against clear, output-based goals and foster a culture of ownership, speed, and innovation.
Yêu cầu
- Brand Positioning, Multi-Channel Marketing, Budget Planning, Digital Marketing, Creative Campaign Development
Quyền lợi
- Tet, performance bonus
- Premium Health Insurance
- 15 Annual Leave + 3 Sick Leave
- Full insurance package
- Laptop provided
- Salary: Negotiable
- Phone allowances
- Full salary in probation
- Work from home: 1 day/week
Chế độ thưởngĐào tạoLaptop / Thiết bị
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