Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Học vấn
Đại học
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận Bình Thạnh
So sánh mức lương? Mức lương ngành Marketing / PR →
Tổng quan
- Trade Marketing and In-store Execution
- Develop and implement trade marketing strategies that enhance brand presence and shopper engagement in retail stores.
- Lead activations (brand activation and retailer tailor-made), trade promotions, and category visibility strategies to drive sell-out performance
- Ensure trade marketing programs are effectively executed in both physical and digital retail environments.
- Oversee POSM placement, retail branding, and in-store promotional execution for maximum impact.
- Merchandising oversight and Category Management
- Lead and develop the Merchandising Executive(s) & Field Merchandising Team, ensuring flawless execution in store.
- Ensure planogram compliance, shelf positioning, and stock availability are optimized for visibility
- Customize category strategies per retailer, ensuring strong alignment with consumer shopping behaviors
- Support medical professionals with POSM, educational materials, and in-clinic product placements.
- Utilize merchandising software and tools to enhance tracking, compliance, and execution efficiency
- Retailer engagement
- Strengthen retailer partnerships, exploring the opportunities and ensuring structured trade marketing support for wholesale/sub-distributors/retailers
- Develop retailer-specific trade programs, ensuring alignment with company strategies to boost sell-in and sell-out strategies.
- Collaborate closely with Key Account Managers (KAMs) to drive business opportunities and category growth.
- Minimize channel conflicts by developing balanced retail activations across different distribution points.
- Market Intelligence & Performance Tracking
- Conduct market analysis to evaluate category performance, competitor activity, and trade efficiency.
- Monitor and assess the ROI of trade promotions, visibility investments, and in-store execution effectiveness.
- Use data-driven insights to refine promotional strategies, merchandising plans, and digital activation performance.
- Track O+O and omnichannel integration success, ensuring optimized digital-to-physical conversion rates.
- O+O (Online plus Offline) and Digital Integration
- Develop and execute O+O strategies, ensuring seamless integration between online marketing and in-store activations.
- Align with business partners to execute digital trade promotions that enhance both online and offline sales and in-line with company strategy
- Track O+O campaign effectiveness, optimizing strategies based on data insights and consumer engagement metrics.
- Budget & Investment Optimization
- Manage trade marketing & merchandising budget, ensuring cost-effective execution of in-store activations.
- Allocate resources efficiently across trade promotions, digital activations, POSM production, and retailer-driven events.
- Optimize trade spending based on performance metrics, sell-out data, and ROI analysis.
Yêu cầu
- Bachelor’s degree in Business Administration, Marketing, Trade Marketing, or a related field
- Experience
- 5+ years in trade marketing, category management, or merchandising leadership, preferably within skincare, beauty, or FMCG industries.
- Proven track record in retail execution – handling trade activations, POSM execution, and in-store visibility enhancement.
- Experience in O+O (Online-plus-Offline) execution, integrating digital promotions into physical retail environments is a plus
- Strong knowledge retailers’ environment, including working with key accounts, chain retailers, and wholesalers
- Skills & Competencies
- Strategic Thinking & Business Acumen: Ability to align trade marketing efforts with overall business growth objectives.
- Execution-Driven: Strong focus on retail activation, in-store compliance, and field team leadership.
- Problem-Solving & Decision-Making: Ability to quickly analyze market challenges and adjust trade marketing strategies accordingly.
- Innovation & Digital Integration: Ability to integrate online and offline engagement models for a seamless consumer journey.
- Leadership & Team Development: Ability to lead and coach merchandising teams, ensuring high performance in execution.
- Strong Communication & Negotiation: Ability to influence internal and external stakeholders for optimal trade execution.
- Data-Driven Approach: Ability to analyze promotional effectiveness, optimize trade investment, and improve ROI on activations.
Quyền lợi
- . Private Health Insurance
- . Full SHUI of Basic salary
- . 13th-month salary
- . Yearly bonus
- . Discount code for employee
- . Happy hour party, team building party, company trip, ...
- . Professional working environment
- Kinh nghiệm: 5 Năm
Chế độ thưởngDu lịchCổ phần / ESOP
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