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← Minthacare Vietnam

Beauty Brand Manager

Minthacare Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Develop Marketing strategies by Product portfolio & by Channels to achieve company objectives
  • Propose Marketing Objectives & Strategies yearly.
  • Review product portfolio to delist SLOPS (slow performance SKU) & propose new SKU launches aligned with Brand strategies in Vietnam.
  • Conduct research and analysis to understand customer behavior, market trends, retailers and partners perspectives and competitor activities. Deliver strategic planning, insights and perspectives that can support the brand strategies and activities.
  • Portfolio Management: franchise/ product positioning, product mix
  • Give Direction to grow for product franchises & define product positioning in the VN market.
  • Forecast ownership for category to deliver Sale target & growth
  • Brand Communication Management
  • Define strategic communication idea which is relevant with local customer insights and brand equity
  • Take full ownership for IMC of international launches (Social content, Retailtainment, Merchandising, Promotion) to drive sales & build brand equity
  • Coordinate all team MKT, Retail, Ecom & Medical for flawless execution to achieve outstanding visibility and brand image over the campaign.
  • Build relationship with Press/ Partners for optimized brand value & visibility
  • Market Analysis & Campaign Evaluation Report
  • Take lead for all the reports including Internal (Campaign report) & External report (Market Share, Social listenings)
  • 5 . Budget Management
  • Propose budget for upcoming year
  • Budget phasing yearly & monthly following campaign.
  • Responsible for Brand budgets within MKT department ( Product, PR, Digital, TC)
  • Complexity management:
  • Able to manage multiple perspectives/ ideas from cross functions while running projects.
  • Able to work with cross functions to lead projects that happen following timeline & scopes.
  • Supervise the project manager to make sure the execution is strictly following the expectations, to guarantee the delivery on time from all internal and external specialists teams.
  • Team training & coaching & talent development

Yêu cầu

  • Marketing Strategy, Portfolio Management, Market Analysis, Budget Management, Brand Communication Development

Quyền lợi

  • 13th-month salary and other bonus
  • Company trip
  • Discount when buy company products
Chế độ thưởngĐào tạo

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