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← Marico South East Asia Corporation

Consumer Market Insights Specialist / Assistant Manager

Marico South East Asia Corporation · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Lead Consumer & Market Research and Prioritize CMI Demand
  • Evaluate and prioritize research requests based on business impact, strategic importance, urgency and existing insight availability.
  • Challenge briefs, clarify the underlying business question and determine whether new research or existing evidence is the best solution.
  • Independently lead qualitative and quantitative research from problem definition, methodology and agency selection through fieldwork, analysis and recommendations.
  • Lead consumer connect sessions end to end, from discussion-guide preparation and moderation through synthesis and reporting.
  • Manage agencies, research budgets and the project pipeline, escalating major trade-offs and avoiding low-value or duplicative work.
  • Synthesize Data and Generate Proactive Business Insights
  • Integrate consumer, shopper, category, brand, competitive and business information to build a holistic market view.
  • Identify patterns, root causes, emerging trends and opportunities, moving beyond descriptive findings to explain what matters and why.
  • Proactively monitor consumer behavior, category development and competitive activity to surface opportunities before formal requests arise.
  • Translate evidence into clear business implications and actionable recommendations that guide decisions and priorities.
  • Act as CMI Business Partner to Cross-Functional Stakeholders
  • Serve as the primary CMI partner to Marketing, Commercial, Finance and Regional stakeholders.
  • Understand business priorities and proactively identify where consumer and market evidence can improve decision quality.
  • Bring an objective consumer and market perspective into key planning and business discussions.
  • Challenge assumptions constructively and influence decisions through clear, evidence-based recommendations.
  • Communicate insight narratives effectively across functions and seniority levels, adapting the message to the audience.
  • Develop Integrated CMI Analytics and Automate Recurring Reporting
  • Develop and continuously improve Power BI dashboards and integrated CMI analytical tools that provide timely, decision-relevant information.
  • Integrate CMI and business data into consistent analytical views with clear definitions, governance and user-friendly visualization.
  • Own and automate Nielsen reporting and recurring CMI performance tracking to improve speed, accuracy and consistency.
  • Build alerts and exception views that highlight significant trends, anomalies and performance gaps for further investigation.
  • Simplify data structures and reporting processes to reduce manual preparation and increase time available for analysis.
  • Build CMI Capability and Ways of Working
  • Establish and improve CMI research standards, templates and ways of working.
  • Build stakeholder capability to interpret consumer and market information and move from data → insight → implication → action.
  • Capture, organize and promote reuse of previous research and organizational learning.
  • Share relevant methodologies, insights and best practices across local and Regional CMI stakeholders.
  • Strengthen a consumer-centric, evidence-based decision-making culture across the organization.

Yêu cầu

  • Power Bi Capability, Qualitative Research, Nielsen/Retail Measurement Data, Consumer Insight, Analytical CapabilityQuyền lợi:
  • Other

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