← Marico South East Asia Corporation
Senior Ecommerce Executive - TikTokShop - Skinetiq Business
Marico South East Asia Corporation · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- TikTok Platform & KAM Management
- Manage day-to-day working relationships with TikTok Shop KAMs for assigned brands.
- Identify and maximize opportunities from TikTok Shop campaigns, traffic support and platform programmes.
- Participate in quarterly / major business planning with the platform and translate platform opportunities into actionable commercial plans.
- Coordinate campaign participation, platform promotions, vouchers and other commercial support.
- Monitor category and competitor movements to identify opportunities for growth.
- Ensure platform activities are aligned with Skinetiq's overall commercial and brand strategy.
- Campaign Planning & Commercial Performance
- Develop and manage the monthly TikTok Shop campaign calendar in line with platform events, brand priorities and sales targets.
- Monitor key performance indicators including GMV, traffic, CVR, AOV, GPM and promotional spend.
- Analyze campaign performance and identify key drivers, gaps and opportunities.
- Consolidate campaign costs and support profitability / contribution margin analysis.
- Recommend where to increase, maintain or reduce investment based on commercial performance.
- Prepare weekly and monthly business performance reports and present key insights and action plans to management.
- Track performance against targets and proactively identify risks before they impact campaign results.
- Merchandising & Assortment Planning
- Plan campaign assortment, hero SKUs, product bundles, pricing and promotional mechanics.
- Recommend SKU and offer strategies based on sales data, consumer behavior and campaign objectives.
- Balance sales growth with margin and inventory considerations.
- Coordinate with Operations on campaign stock forecasts, replenishment and hero SKU availability.
- Support new product launches, seasonal campaigns and gifting programmers.
- Work with Brand and Design teams to ensure campaign assets support the selected commercial strategy.
- LIVE & Video Performance
- Partner with the LIVE team to improve commercial performance of daily LIVE and Mega Live programmers.
- Analyze LIVE performance and recommend improvements to SKU mix, product sequence, offer structure, deal timing and conversion.
- Review organic video performance and identify content / product combinations that contribute to sales.
- Work with the Media team to connect organic and paid performance insights.
- Translate performance data into actionable recommendations for LIVE, Brand and Content teams.
- Identify winning products, messaging and creative angles that should be scaled.
- Important: This is a commercial performance role. You are not expected to host livestreams or personally produce content.
- Cross-functional Collaboration
- Work closely with LIVE, Media, Brand, Design, Operations, Finance and Affiliate teams to execute commercial plans.
- Provide clear commercial direction and priorities to supporting teams based on campaign objectives and performance insights.
- Coordinate campaign setup, testing, reporting and operational follow-up with the Ecommerce Executive.
- Ensure all teams are aligned on campaign priorities, hero SKUs, pricing, promotions and key messages.
- Proactively flag execution risks such as pricing conflicts, stock shortages, campaign setup issues or promotional conflicts.
- Build strong working relationships across functions and influence stakeholders without direct reporting authority.
Yêu cầu
- TikTok Shop Analytics, Campaign Planning, Stakeholder management, eCommerce, Ecommerce/Social Commerce
Quyền lợi
- Others
Cổ phần / ESOP
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