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← KW Companies, VINA

Marketing Specialist

KW Companies, VINA · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

So sánh mức lương? Mức lương ngành Marketing / PR →

Tổng quan

  • Digital Marketing & Lead Generation
  • Plan and execute digital campaigns across LinkedIn, Facebook, Zalo, Google Ads, and other relevant digital platforms to drive traffic, engagement, and lead generation; manage paid media budgets to maximize reach and cost-per-lead efficiency.
  • Manage KWI Vietnam’s social media presences and content calendars, maintaining SEO-optimized website content aligned with commercial priorities.
  • Build CRM-integrated lead nurture workflows to convert marketing-qualified leads (MQLs) into sales-ready opportunities for the business development team.
  • Develop marketing campaigns to generate qualified leads and support sales conversion
  • vents, Sponsorships & Promotions
  • Plan and manage end-to-end logistics for KWI’s participation in industry/ partner’s events, trade exhibitions, and conferences relevant to Vietnam’s logistics and cross-border eCommerce sector.
  • Identify and manage sponsorship opportunities with trade associations, e-commerce platforms, and logistics networks that align with KWI’s commercial objectives.
  • Organize KWI-hosted events, client roundtables, and webinars; coordinate branded collateral, promotional materials, and post-event follow-up.
  • Brand & Content
  • Develop marketing content — including capability decks, case studies, service brochures, and social media assets — that supports sales conversations and builds KWI’s market credibility.
  • Ensure all materials adhere to KWI brand guidelines and localize global content for Vietnamese audiences; manage external marketing agencies or vendors to deliver quality output on time and within budget.
  • Analytics & Reporting
  • Track and report on core KPIs — page views, lead volume, CPL, social engagement, event ROI, and brand awareness — using tools such as Google Analytics, Meta Business Suite, and HubSpot.
  • Prepare monthly marketing performance reports for the Branch Manager; manage the Vietnam marketing budget and ensure spend delivers measurable commercial value.
  • Sales supporting
  • Monitor sales activities, customer acquisition, quotation conversion, and revenue performance
  • Maintain an updated database of prospects, customers, quotations and sales opportunity
  • Track marketing campaign performance and lead generation effectiveness.
  • Perform other tasks assigned by the direct manager.
  • Key Performance Indicators:
  • Website page views and unique visitor growth (month-on-month).
  • Number of marketing-qualified leads (MQLs) generated per month.
  • Marketing lead-to-opportunity conversion rate and cost per lead (CPL).
  • Social media follower growth and engagement rates (LinkedIn, Facebook, Zalo).
  • Brand awareness metrics: reach, impressions, and share of voice.
  • Event attendance, post-event lead capture, and sponsorship ROI.
  • Marketing budget utilization and return on marketing investment (ROMI).

Yêu cầu

  • Export Shipment, Shipping Documents, Customs Clearance, Logistics

Quyền lợi

  • Bonus is based on the Company’s business performance (13th month salary)
  • After the probation period, employees are covered by social insurance in accordance with Vietnamese labour regulations
  • 12 days of paid leave per year
Chế độ thưởng

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