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← Interfood Shareholding Company/ Kirin Wonderfarm

Brand Manager

Interfood Shareholding Company/ Kirin Wonderfarm · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Brand Strategy & Planning
  • Develop and implement long-term brand and category strategies aligned with company growth objectives.
  • Lead annual brand planning, including target setting, budget allocation, and strategic initiatives.
  • Identify growth opportunities through consumer insights, market trends, and competitive analysis.
  • Translate consumer and market insights into actionable business strategies.
  • Innovation & Portfolio Management
  • Lead New Product Development (NPD), product renovation, and portfolio optimization initiatives.
  • Work closely with R&D, Sales, Supply Chain, Finance, and other stakeholders to ensure successful product launches.
  • Manage the product lifecycle and recommend portfolio actions to maximize growth.
  • Evaluate product performance and profitability and drive corrective actions when required.
  • Marketing & Communication
  • Develop and oversee integrated marketing campaigns (IMC) across online and offline channels.
  • Ensure consistent brand positioning and consumer experience across all touchpoints.
  • Manage advertising, media, digital marketing, consumer activation, and promotional programs.
  • Monitor campaign effectiveness and continuously optimize performance.
  • Performance Management
  • Monitor brand health, sales performance, market share, and marketing effectiveness against agreed KPIs.
  • Analyze consumer behavior, category trends, and competitor activities to identify opportunities and risks.
  • Develop action plans to close performance gaps and accelerate business growth.
  • Provide regular performance reviews and recommendations to management.
  • Budget Management
  • Manage and control brand budgets effectively to ensure efficient use of marketing investments.
  • Monitor spending and optimize Return on Investment (ROI).
  • Ensure effective cost control while maintaining growth momentum and brand competitiveness.
  • Cross-functional Leadership
  • Lead and influence cross-functional teams to deliver brand objectives and business targets.
  • Collaborate closely with Sales, Trade Marketing, Supply Chain, R&D, Finance, and External Agencies.
  • Drive alignment across departments to ensure successful execution of brand initiatives.
  • Foster a culture of ownership, collaboration, innovation, and continuous improvement.

Yêu cầu

  • Marketing Strategy, New Product Development, Integrated Marketing Campaign, Stakeholder management, Budget ManagementQuyền lợi:
  • Attractive performance bonus

Quyền lợi

  • ,• Professional development and career growth opportunities.
Chế độ thưởngChăm sóc sức khỏe

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