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Product Marketing Manager

Home Credit Vietnam - Explore Your Dream Team · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

So sánh mức lương? Mức lương ngành Marketing / PR →

Tổng quan

  • In accordance with the applicable laws and regulations on personal data protection, including the Law on Personal Data Protection and its implementing regulations, Home Credit Vietnam Finance Company Limited (“Home Credit”) collects and processes candidates’ personal data for recruitment purposes and other related purposes in accordance with the Agreement, Notice and Acceptance for Personal Data…
  • KEY RESPONSIBILITY
  • Own product marketing strategy & KPI across the full customer lifecycle, from acquisition, activation, usage to retention.
  • Translate business objectives and product roadmap into clear marketing priorities and annual/quarterly plans.
  • Develop annual and quarterly product marketing plans based on customer insights, market trends, and business priorities, ensuring strong alignment with product roadmap and company objectives.
  • Act as the key marketing representative working with Product, Performance, Brand, Digital, CVM, and Sales teams to ensure consistent messaging, effective execution, and strong commercial outcomes.
  • Lead go-to-market (GTM) strategy for new product launches, feature enhancements, and key initiatives, including positioning, value proposition, pricing communication, and launch orchestration.
  • Plan and monitor execute marketing campaigns to promote product launches, features, and updates, ensuring alignment with overall marketing strategy.
  • Define success metrics and KPIs for product marketing initiatives; analyze performance, derive insights, and proactively optimize strategy to improve ROI and business impact.
  • Own and manage product marketing budgets, ensuring efficient allocation, cost control, and measurable return on investment.
  • Provide guidance, coaching, and direction to junior team members or project teams to ensure quality execution and capability uplift.

Yêu cầu

  • Product Marketing, Marketing, Marketing Campaigns, Go-To-Market Strategy

Quyền lợi

  • 13th Salary Fixed and KPI Bonus
  • Premium Health Care for employees (personal/family dependents)
  • 15/18 Annual Leaves
Chế độ thưởng

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