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International Business Manager (Fashion/Lifestyle)

Routine · Thành phố Hồ Chí Minh, Hồ Chí Minh
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Trưởng / Phó phòng
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KDOQT
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Thương lượng
Địa điểm
Routine U Space, 583 Su Van Hanh, Hoa Hung Ward, HCMC, Thành phố Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • International Expansion Strategy
  • Develop and execute international market entry strategies
  • Conduct in-depth market research including consumer insights, competitive landscape, pricing, and regulatory requirements.
  • Define optimal go-to-market models: distributors, franchise
  • Partnership & Channel Development
  • Identify, negotiate, and establish partnerships with international distributors, retailers, and e-commerce platforms.
  • Build and manage a scalable global partner network to drive sustainable growth.
  • Develop commercial policies, pricing strategies, and margin structures tailored to each market.
  • Market Execution & Operations
  • Collaborate with Marketing, Product, and Supply Chain teams to localize product offerings and campaigns.
  • Ensure efficient operations across markets, including logistics, inventory, and sales processes.
  • Monitor performance across regions and optimize sales channels.
  • Global Brand Building
  • Define and maintain Routine’s brand positioning in international markets.
  • Partner with Marketing to execute branding, PR, and influencer/KOL strategies tailored to local audiences.
  • Ensure a consistent yet locally relevant brand experience.
  • Financial & Risk Management
  • Own revenue targets, budgeting, and cost control for international markets.
  • Manage risks related to legal compliance, payments, foreign exchange, and partner performance.
  • Ensure compliance with international trade regulations.
  • Reporting & Insights
  • Provide regular performance reports and strategic recommendations.
  • Leverage data and insights to refine expansion strategies and improve ROI.

Yêu cầu

  • Preferred candidates with Range age: 30 - 40
  • Bachelor's degree in Business Administration, International Business, Marketing, or related fields.
  • Minimum 5 years of experience in International Business Development, Export Sales, Channel Development, or International Key Account Management.
  • Proven experience working with distributors, franchise partners, department stores, or international retail networks.
  • Strong negotiation, communication, and relationship management skills.
  • Commercially driven with excellent analytical and problem-solving abilities.
  • Fluent in English (both written and spoken).
  • Willingness to travel internationally.
  • Preferred Experience
  • Candidates with experience in one or more of the following are highly preferred:
  • Fashion, Apparel, Lifestyle, FMCG, or Retail industries.
  • Markets such as Singapore, Malaysia, Philippines, Indonesia, Thailand, Japan, South Korea, Australia, Middle East, or CIS.
  • Managing distributor networks, franchise development, or cross-border business expansion.

Quyền lợi

Chế độ thưởng

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