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Category Manager – Delica & Homemade Drink

Central Retail Việt Nam · Văn phòng SSC (Trụ sở chính) - Thành phố Hồ Chí Minh, Hồ Chí Minh
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Văn phòng SSC (Trụ sở chính) - Thành phố Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Develop and execute category strategies to drive sales growth, profitability, customer satisfaction, and market competitiveness.
  • Analyze consumer trends, market insights, and emerging food & beverage innovations to identify growth opportunities and category development initiatives.
  • Collaborate closely with R&D, Operations, and Marketing teams to develop new products, seasonal offerings, menu innovations, and category expansion plans aligned with customer needs and market trends.
  • Lead menu development, recipe standardization, product lifecycle management, assortment optimization, and continuous product improvement.
  • Own category sales, gross margin, profitability, food cost, and key commercial KPIs.
  • Source, evaluate, and develop suppliers to ensure product quality, supply continuity, innovation capability, and cost competitiveness.
  • Negotiate pricing, commercial agreements, contracts, rebates, and promotional support to maximize category performance.
  • Develop pricing architecture, promotional strategies, and commercialization plans to drive sales and profitability.
  • Ensure product quality consistency, recipe compliance, food safety standards, and operational execution across stores.
  • Monitor category performance, customer feedback, and market developments to drive continuous improvement and innovation.
  • Prepare business reviews, category performance reports, forecasts, and strategic recommendations for management.
  • Perform other duties and projects as assigned by management.

Yêu cầu

  • Bachelor’s degree in Business Administration, Marketing, Food Technology, Hospitality Management, or a related field.
  • Minimum 3 years of experience in Category Management, Product Development, Commercial, or Operations within Retail, F&B, Convenience Store, Café Chain, or Food Service environments.
  • Proven experience in beverage category management, menu development, recipe standardization, and product innovation.
  • Strong understanding of category management principles, pricing strategy, promotion planning, and P&L management.
  • Experience in supplier sourcing, negotiation, and vendor relationship management.
  • Good knowledge of food safety regulations, quality standards, and operational best practices.
  • Strong analytical, commercial, and problem-solving skills with the ability to translate insights into business actions.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Proficient in Microsoft Excel, PowerPoint, and business reporting tools.
  • Good command of English, both written and spoken.

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